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Zippedi Target Audience
User Segments
Age: 48
Gender: Female
Occupation: VP of Operations
Education: Master's Degree, Business Administration
Age: 52
Gender: Male
Occupation: Head of Strategic Planning
Education: Professional Degree, Supply Chain Management
Age: 45
Gender: Female
Occupation: Inventory Director
Education: Master's Degree, Data Analytics
Operations Director Olivia
Goals
- To significantly reduce operational costs and improve efficiency across all retail locations
- To implement data-driven strategies for inventory management and shelf compliance to minimize out-of-stocks
- To enhance customer satisfaction by ensuring product availability and a streamlined in-store experience.
Pain Points
- Inaccurate inventory data leading to frequent stockouts and lost sales opportunities
- Difficulty in achieving consistent planogram compliance across diverse store formats
- Manual and time-consuming tasks for shelf auditing and managing store associates' daily activities.
Zippedi Geographic Distribution
Zippedi has a dual presence in the US and Chile, with the US being its primary market. It also targets other North and South American countries.
Top Countries
United States
Chile
Canada
Mexico
Brazil
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are likely high-income professionals in 3-4 person households, reflecting their senior leadership positions.
Employment Status
Income Distribution
Education Level
Zippedi Behavior Analysis
Behavior Profile
Device Breakdown
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