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Major Markets
Key Competitors
Bath Fitter
Rebath
Bath Fitter
Strong brand recognition
Patented 'bath over bath' installation
Wide range of product offerings.
Perception of lower quality compared to full remodels
Limited customization options
Higher price point for some segments.
Expand into new geographic markets
Introduce new material options
Target younger homeowners with modern designs.
Competition from traditional remodelers
DIY trends
Economic downturn affecting consumer spending.
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