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Yelp Target Audience

The target audience for Yelp appears to be people looking for restaurants and other local businesses, particularly those seeking dining experiences like birthday dinners or meals with specific cuisines (e.g., Mexican, Thai, Vegan). The presence of search filters for features like "Outdoor Seating" and "Good for Kids" suggests that the platform caters to users looking for specific dining atmospheres and family-friendly options. Additionally, the inclusion of "Reservations," "Delivery," and "Takeout" filters indicates that Yelp targets users seeking convenient dining solutions.

User Segments

Yelp Geographic Distribution

Yelp's primary user base is in the United States, followed by Canada, while other countries account for smaller portions of their market share.

Top Countries

United States flag

United States

70%
Canada flag

Canada

10%
United Kingdom flag

United Kingdom

5%
Australia flag

Australia

5%
Germany flag

Germany

2.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Yelp users typically belong to households of 2-4 people with medium income levels, reflecting its appeal to a broad range of users seeking dining experiences.

Employment Status

Income Distribution

Education Level

Yelp Behavior Analysis

Behavior Profile

Device Breakdown

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