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Yelp Target Audience

User Segments

Age: 28

Gender: Female

Occupation: Marketing Specialist

Education: Bachelor's Degree

Age: 32

Gender: Male

Occupation: Software Engineer

Education: Bachelor's Degree

Age: 25

Gender: Female

Occupation: Hospitality Manager

Education: Associate Degree

Aisha Khan

Aisha Khan

Age: 28
Gender: Female
Occupation: Marketing Specialist
Education: Bachelor's Degree
Industry: Marketing
Channels: InstagramTikTokYouTube

Goals

  • Discover unique and trendy local spots for dining and entertainment
  • Network with other professionals and expand her personal brand
  • Find reliable services and products that align with her lifestyle and values.

Pain Points

  • Difficulty finding authentic and unbiased reviews for new businesses
  • Limited time to research and plan new experiences due to work demands
  • Overwhelmed by too many choices without clear recommendations for her specific tastes.

Yelp Geographic Distribution

Yelp's primary focus is the US market, with a strong presence in major cities. It has limited international reach, primarily in English-speaking countries and parts of Europe.

Top Countries

United States flag

United States

97%
Canada flag

Canada

1.5%
United Kingdom flag

United Kingdom

0.5%
Australia flag

Australia

0.5%
Germany flag

Germany

0.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Yelp users tend to be from average to larger households, with a significant portion in the medium-income bracket, indicating disposable income for local services.

Employment Status

Income Distribution

Education Level

Yelp Behavior Analysis

Behavior Profile

User-Generated Reviews
Online Search
Peer Recommendations
Decision-Making
Mobile-First
Social Proof
Information Seeking
Reputation Management
Local Discovery
Community Engagement
Dining Out
Home Improvement
Travel Planning
Online Interaction
Review Authenticity
Website Usage
App Usage
Social Media Activity
Customer Feedback
Service Quality

Device Breakdown

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