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The target audience for Yelp appears to be people looking for restaurants and other local businesses, particularly those seeking dining experiences like birthday dinners or meals with specific cuisines (e.g., Mexican, Thai, Vegan). The presence of search filters for features like "Outdoor Seating" and "Good for Kids" suggests that the platform caters to users looking for specific dining atmospheres and family-friendly options. Additionally, the inclusion of "Reservations," "Delivery," and "Takeout" filters indicates that Yelp targets users seeking convenient dining solutions.
Yelp's primary user base is in the United States, followed by Canada, while other countries account for smaller portions of their market share.
United States
Canada
United Kingdom
Australia
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
Yelp users typically belong to households of 2-4 people with medium income levels, reflecting its appeal to a broad range of users seeking dining experiences.
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