Find stats on top websites
Major Markets
United States
Canada
United KingdomKey Competitors
Select a competitor
Google Maps
TripAdvisor
Top Marketing Channels
Google Maps
- Search Engine Marketing (SEM)
- Examples: Google Ads, Google My Business optimization, Local SEO
- Campaigns: Local Pack domination, 'Near Me' searches optimization, Google My Business profile completeness campaign
- Content Marketing
- Examples: User-generated content (reviews, photos), Google Street View, curated lists of businesses
- Campaigns: Local Guides program, Photo Sphere contributions, 'Explore Your City' featured lists
- Social Media Marketing
- Examples: Integration with Google+ (legacy), YouTube for visual content, Google Maps sharing features
- Campaigns: Share your location campaign, 'Discover Local Gems' social posts, 'Road Trip Planner' feature promotion
Top Sales Channels
- Direct Sales (Advertising)
- Google Ads for local businesses, promoted pins, sponsored placements
- Local Business Ad Bundles, 'Get More Customers' onboarding, Promoted Listing Special
- Partnerships
- API integrations for third-party apps, data licensing for urban planning, collaborations with local tourism boards
- Developer Program promotion, 'Smart City' data partnerships, 'Tourism Boost' collaboration
- Freemium Model
- Free Google My Business listings, basic map functionalities, routing services
- Claim Your Free Business Profile, 'Optimize Your Listing' workshop, 'Map Your Journey' awareness
Yelp SWOT Analysis
Strengths
Dominant global market share
integration with Google ecosystem
superior mapping technology
powerful search capabilities.
Weaknesses
Generic nature
less specialized review content compared to niche platforms
reliance on algorithms for business ranking
less personal connection than dedicated review sites.
Opportunities
Further integration with AI and AR for immersive experiences
expansion into new service categories
enhanced personalization for users
stronger B2B tools for analytics and engagement.
Threats
Competition from specialized apps (e.g.
Waze for navigation
Yelp for reviews)
data privacy concerns
potential for misleading or manipulated reviews
changing user preferences for discovery.
Transform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
