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Yello's target audience is large enterprises and high-growth companies across all industries who are looking for a comprehensive early talent recruiting platform. They specifically cater to those with a strong focus on diversity recruiting and campus hiring. This includes organizations seeking to streamline event management, improve candidate engagement, and enhance their employer brand among Gen Z talent.
Yello's primary market is the US, capturing 60% of users, followed by India and the UK. This suggests a focus on developed economies with robust tech sectors.
United States
India
United Kingdom
Canada
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
Yello's target users typically belong to households of 2-4 people with medium income levels, aligning with the demographics of HR professionals in their prime working years.
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