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Yello Target Audience
User Segments
Age: 48
Gender: Female
Occupation: Head of Talent Acquisition
Education: Master's Degree
Age: 39
Gender: Male
Occupation: University Relations Leader
Education: Bachelor's Degree
Age: 34
Gender: Female
Occupation: HR Director (Recruitment Strategy)
Education: Professional Degree
Eleanor Vance
Goals
- Efficiently attract and hire high-quality early-career talent to build a robust future leadership pipeline
- Implement data-driven recruitment strategies to improve ROI and justify talent acquisition investments
- Enhance the company's employer brand to effectively engage with Gen Z candidates and diverse talent pools.
Pain Points
- Struggling with inefficient manual processes and disparate tools for campus planning and recruitment operations
- Difficulty in reaching and engaging diverse candidate pools across various demographics
- Lack of comprehensive analytics and insights to optimize recruitment effectiveness and identify unconscious bias.
Yello Geographic Distribution
Yello primarily targets the US market, serving large enterprises and government agencies, with a growing presence in Canada, UK, Australia, and Germany, reflecting its global reach.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Yello's users likely come from medium to high-income households, often with 3-4 members, reflecting the economic status of HR leaders in large organizations.
Employment Status
Income Distribution
Education Level
Yello Behavior Analysis
Behavior Profile
Device Breakdown
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