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Yello Target Audience

Yello's target audience is large enterprises and high-growth companies across all industries who are looking for a comprehensive early talent recruiting platform. They specifically cater to those with a strong focus on diversity recruiting and campus hiring. This includes organizations seeking to streamline event management, improve candidate engagement, and enhance their employer brand among Gen Z talent.

User Segments

Yello Geographic Distribution

Yello's primary market is the US, capturing 60% of users, followed by India and the UK. This suggests a focus on developed economies with robust tech sectors.

Top Countries

United States flag

United States

60%
India flag

India

15%
United Kingdom flag

United Kingdom

10%
Canada flag

Canada

7.5%
Germany flag

Germany

7.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Yello's target users typically belong to households of 2-4 people with medium income levels, aligning with the demographics of HR professionals in their prime working years.

Employment Status

Income Distribution

Education Level

Yello Behavior Analysis

Behavior Profile

Device Breakdown

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