Yello : Market and Competitor Analysis

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Yello is a talent acquisition software company that specializes in early talent recruitment, with a particular focus on diversity and inclusion. They offer a comprehensive platform that includes solutions for sourcing, events, recruitment operations, and campus planning. Yello aims to help organizations build diverse talent pipelines, streamline their hiring process, and elevate their employer brand among Gen Z candidates.

Company : Yello

Industry : Human Resources TechnologyTalent Acquisition SoftwareEarly Talent Recruitment

Major Markets

United States

India

United Kingdom

Key Competitors

Handshake

iCIMS

Eightfold.ai

Yello Key Value propositions

Diversity & Inclusion

Campus Recruiting

Hiring Efficiency

Employer Branding

Yello Latest news

Yello: Talent Acquisition Software

Yello's talent acquisition software and recruitment CRM is used by Fortune 500 companies to attract and nurture top talent from hello to hire.

navsup | Jobs and CareersYello Enterprise

Careers - Yello

Your first job can have a big impact on your career —and your life. · Remote-first culture · Yello's Core Values · Pursue Growth & Learning · Cultivate Positivity.

Jobs and CareersYello Enterprise - EY

NEW. Junior Consultant Digital Transformation - Padova. 1515631. NEW. Join ... Yello Company Logo. Privacy Preference Center. When you visit any website, it ...

Yello SWOT Analysis

Strengths

Specialization in DEI and early talent recruitment.Comprehensive platform covering various aspects of talent acquisition.Mobile-first design for enhanced user experience.

Weaknesses

Potential lack of brand recognition compared to larger HR tech companies.Pricing information not readily available, potentially impacting transparency.Reliance on Gen Z preferences, which are subject to rapid evolution.

Opportunities

Expansion into new geographical markets with high demand for early talent.Development of AI-powered features to further automate and personalize recruiting.Strategic partnerships with educational institutions to strengthen campus presence.

Threats

Competition from established players in the broader talent acquisition market.Evolving data privacy regulations impacting candidate data collection and usage.Economic downturns potentially leading to reduced hiring budgets.

Top Marketing Strategies for Yello

Content Marketing & Thought Leadership

Yello can establish itself as a thought leader in diversity recruiting and campus engagement by creating valuable content like blog posts, webinars, and case studies. This will attract potential customers and position Yello as a trusted resource in the HR Tech space.

Strategic Partnerships & Integrations

Partnering with leading HR tech companies and universities will expand Yello's reach and create valuable cross-selling opportunities. Integrating Yello's platform with popular ATS systems will enhance user experience and increase adoption rates.

Targeted Account-Based Marketing

Focusing on high-growth companies and large enterprises with strong diversity initiatives will generate qualified leads and drive sales. Yello can use account-based marketing tactics to personalize outreach and tailor messaging to specific target accounts.

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Yello User Persona

Name:

Sarah Chen

Age :

32

Gender :

Female

Occupation :

Senior Talent Acquisition Specialist

Industry :

Technology

Education :

Master's Degree, Human Resources Management

Preferred platforms

GOALS

Increase the diversity of our candidate pool by 15% within the next year, particularly focusing on underrepresented groups in tech roles
Streamline the campus recruitment process to reduce manual effort and improve efficiency, allowing the team to focus on more strategic initiatives
Enhance employer branding among Gen Z talent by showcasing our company culture and values through engaging content and events, ultimately attracting top talent.

Frustrations

Struggling to attract diverse talent, particularly for technical roles, despite attending numerous career fairs
Spending countless hours on manual tasks like scheduling interviews and tracking candidates, limiting time for strategic initiatives
Facing challenges in effectively communicating our company culture and values to Gen Z candidates, hindering our ability to attract top talent in a competitive market.

Name:

David Kim

Age :

28

Gender :

Male

Occupation :

Campus Recruiting Manager

Industry :

Financial Services

Education :

Bachelor's Degree, Business Administration

Preferred platforms

GOALS

Improve the efficiency of our campus event management by automating logistics and communication, reducing manual effort and potential errors
Increase candidate engagement during events and throughout the recruitment process by implementing interactive elements and personalized communication strategies
Strengthen our employer brand on campus by establishing a strong presence at key universities and building relationships with student organizations, ultimately positioning our company as an employer of choice.

Frustrations

Experiencing low candidate turnout at campus events due to logistical challenges and ineffective outreach strategies
Finding it difficult to keep track of student interactions and follow-up communications, leading to missed opportunities and a disjointed candidate experience
Struggling to differentiate our company from competitors at campus events and effectively communicate our unique value proposition to potential candidates.

Name:

Maria Rodriguez

Age :

40

Gender :

Female

Occupation :

Director of Talent Acquisition

Industry :

Healthcare

Education :

Master's Degree, Organizational Psychology

Preferred platforms

GOALS

Implement a data-driven approach to diversity recruiting, tracking key metrics and using insights to refine our strategies and measure the effectiveness of our efforts
Integrate Yello with our existing Applicant Tracking System (ATS) to create a seamless workflow, improving data accuracy and reducing manual data entry for the team
Develop a comprehensive employer branding strategy that showcases our commitment to diversity and inclusion, attracting a wider range of candidates and positioning our organization as an industry leader.

Frustrations

Lacking comprehensive data on the diversity of our candidate pipeline, making it difficult to identify areas for improvement and measure the effectiveness of our initiatives
Experiencing inefficiencies due to the lack of integration between our current recruiting tools, leading to data silos and manual workarounds
Facing challenges in effectively communicating our company's commitment to diversity and inclusion to potential candidates, impacting our ability to attract top talent from underrepresented groups.

Yello Geographic and Demographic Insights

Geographic Insights: Yello's primary market is the US, capturing 60% of users, followed by India and the UK. This suggests a focus on developed economies with robust tech sectors.

Top Countries

United States
60%
India
15%
United Kingdom
10%
Canada
7.5%
Germany
7.5%

Demographic Insights: Yello's user base skews towards professionals aged 25-34, reflecting their focus on early talent recruitment. The platform appeals equally to men and women.

Age Distribution

Gender Distribution

Yello Socio-economic Profile

Household and Income Insights: Yello's target users typically belong to households of 2-4 people with medium income levels, aligning with the demographics of HR professionals in their prime working years.

Educational and Employment Insights: Yello primarily targets full-time employees, particularly those with University or College degrees, reflecting the typical educational background of HR professionals.

Households Size

Income Distribution

Education Level

Employment Status

Yello Behavioral Insights

Interest-Based Insights: Yello's target audience shows interest in HR technology, recruitment trends, diversity & inclusion, employer branding, talent management, campus recruitment, and Gen Z marketing.

Technology and Social Media Usage: Yello's users prefer desktop devices and engage heavily on LinkedIn, demonstrating their professional online behavior.

Interests

HR TechnologyRecruitment TrendsDiversity & InclusionEmployer BrandingTalent ManagementCampus RecruitmentGen Z Marketing

Device Breakdown

Social Media Usage

Yello Top Competitors

Competitor	Estimated market share	Top domains
Handshake	35%	Early Talent Recruitment, Campus Hiring, University Partnerships
iCIMS	25%	Talent Acquisition Suite, Applicant Tracking System, Recruitment Marketing
Eightfold.ai	15%	AI-Powered Talent Intelligence, Skills-Based Matching, Talent Management

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