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Your Brand Online (YBO) Target Audience

User Segments

Age: 38

Gender: Female

Occupation: Retail Business Owner

Education: Bachelor's Degree, Marketing

Age: 45

Gender: Male

Occupation: Service Business Owner (e.g., HVAC, Plumbing)

Education: Bachelor's Degree, Business Administration

Age: 32

Gender: Male

Occupation: E-commerce Startup Founder

Education: Master's Degree, Entrepreneurship

Marketing Maya

Marketing Maya

Age: 38
Gender: Female
Occupation: Retail Business Owner
Education: Bachelor's Degree, Marketing
Industry: Retail
Channels: LinkedInInstagramFacebook

Goals

  • To significantly increase online sales and customer engagement for her boutique
  • To establish her brand as a leader in her niche through effective digital marketing
  • To streamline her online operations to free up more time for product development and customer experience.

Pain Points

  • Lack of time to manage all aspects of online marketing herself
  • Difficulty finding reliable and affordable digital marketing partners
  • Inability to accurately measure the ROI of her current marketing efforts.

Your Brand Online (YBO) Geographic Distribution

Primarily targeting businesses in the US, especially California, with some reach into Canada, UK, Australia, and Mexico, leveraging digital service delivery.

Top Countries

United States flag

United States

90%
Canada flag

Canada

3%
United Kingdom flag

United Kingdom

2%
Australia flag

Australia

1.5%
Mexico flag

Mexico

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Customers typically have medium to high incomes and household sizes of 2-4, reflecting established business owners seeking professional services.

Employment Status

Income Distribution

Education Level

Your Brand Online (YBO) Behavior Analysis

Behavior Profile

Results-oriented
Online Presence
Customer Acquisition
Brand Building
Lead Generation
Conversions
SEO
Website Traffic
Social Media Engagement
Online Reputation
Time-saving
Trustworthy Partner
Problem-solving
Efficiency
Digital Adoption
Content Consumption
Networking
Research-driven
Solution-seeking
Mobile Usage

Device Breakdown

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