Find stats on top websites
Wild Sky Media is a digital publishing company that owns and operates a portfolio of websites and online communities targeted towards mothers. Their flagship brands, including Mom.com, CafeMom, LittleThings, and MamásLatinas, provide content related to parenting, lifestyle, and family-oriented topics. Wild Sky Media generates revenue through advertising and partnerships with brands looking to reach their highly engaged audience of moms.
Company : Wild Sky Media
Industry : Digital MediaParentingOnline Publishing
Wild Sky Media Key Value propositions
Wild Sky Media Latest news
Privacy Policy - Wild Sky Media
Jan 8, 2024 ... To request this information, please contact us at [email protected] or by postal mail sent to Wild Sky Media 6400 Congress Ave, Suite ...
Wild Sky Media | LinkedIn
http://www.wildskymedia.com. External link for Wild Sky Media. Industry: Media Production. Company size: 11-50 employees. Headquarters: New York, New York. Type ...
News - Wild Sky Media
NEWS. March 12, 2024. Bright Mountain Media's MomLife Panel Empowers ... Top Ten Ways Parenting Changed in the Last Decade, According to Mom.com · Read ...
Working at Wild Sky Media | Glassdoor
www.wildskymedia.com; New York, NY; 201 to 500 Employees; Type: Company - Private; Founded in 2019; Revenue: Unknown / Non-Applicable; Publishing.
Wild Sky Media SWOT Analysis
Strengths
Strong brand portfolio targeting momsLarge and engaged online communityProprietary data and insights into mom consumers
Weaknesses
Reliance on advertising revenueCompetition from other parenting websites and influencersPotential for negative PR if brand messaging is not received well
Opportunities
Expand content into new formats like video and podcastsDevelop personalized experiences based on user dataPartner with brands on influencer marketing campaigns
Threats
Changing media consumption habitsDeclining birth rates in some key marketsIncreased scrutiny over data privacy and online safety for children
Top Marketing Strategies for Wild Sky Media
Content Diversification and Expansion
Expanding into new verticals within the parenting niche, such as early childhood education or special needs parenting, will attract a wider audience and increase brand authority. This will also unlock new advertising opportunities and partnerships with relevant brands.
Data-Driven Content Personalization
Leveraging MomLife data to personalize content recommendations and create targeted advertising campaigns will enhance user experience and increase ad revenue. This will also provide valuable insights for content creators to understand audience preferences and optimize their strategies.
Wild Sky Media User Persona
Name:
Age :
Gender :
Occupation :
Industry :
Education :
Preferred platforms
GOALS
Frustrations
Wild Sky Media Geographic and Demographic Insights
Geographic Insights: Wild Sky Media's primary market is the United States, followed by Canada and the United Kingdom. They also have a significant presence in Australia and India.
Top Countries
United States
60%
Canada
10%
United Kingdom
8%
Australia
7%
India
5%
Demographic Insights: Wild Sky Media primarily targets women aged 25-44, reflecting the demographics of their core user base - mothers.
Age Distribution
Gender Distribution
Wild Sky Media Socio-economic Profile
Household and Income Insights: Wild Sky Media's target audience typically comes from households of 3-4 people with a predominantly middle-income level.
Educational and Employment Insights: Wild Sky Media's audience comprises a significant portion of well-educated individuals, primarily those with University or College degrees, and a mix of full-time workers and homemakers.
Households Size
Income Distribution
Education Level
Employment Status
Wild Sky Media Behavioral Insights
Interest-Based Insights: Wild Sky Media's audience shows interest in health and wellness, family entertainment, education, cooking, home decor, DIY crafts, and travel.
Technology and Social Media Usage: Wild Sky Media's users are highly active on social media platforms like Instagram, Facebook, and YouTube, primarily using mobile devices (Android and iOS) and desktops.
Interests
Device Breakdown
Social Media Usage
Wild Sky Media Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Parents.com | 30% | Parenting Advice, Child Development, Family Activities |
| BabyCenter | 25% | Pregnancy, Baby Care, Toddler Development |
| What to Expect | 20% | Pregnancy Tracking, Week-by-Week Guides, First Year Information |
