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Yahoo Finance Target Audience
User Segments
Age: 22
Gender: Female
Occupation: Retail Sales Associate
Education: Associate Degree
Age: 24
Gender: Male
Occupation: Customer Service Representative
Education: Bachelor's Degree
Age: 20
Gender: Female
Occupation: University Student
Education: Associate Degree
Amelia
Age: 22
Gender: Female
Occupation: Retail Sales Associate
Education: Associate Degree
Industry: Retail
Channels: InstagramTikTokYouTube
Goals
- Understand basic personal finance concepts to manage daily expenses
- Start saving money for future goals like a down payment on a car or moving out
- Create a realistic budget and stick to it to avoid overspending and debt.
Pain Points
- Difficulty understanding complex financial jargon and investment terms
- Struggling to save consistently due to fluctuating income and unexpected expenses
- Feeling overwhelmed by the number of financial products and not knowing where to start.
Yahoo Finance Geographic Distribution
Yahoo Finance caters primarily to a US audience, with significant user bases in Canada, UK, and Australia, reflecting its global reach.
Top Countries
United States
55%
Canada
10%
United Kingdom
7%
Australia
5%
India
3%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users tend to be in 2-4 person households, with a strong leaning towards medium to high income brackets.
Employment Status
Income Distribution
Education Level
Yahoo Finance Behavior Analysis
Behavior Profile
Active Investor
Research
Portfolio Tracking
Informed Decisions
Financial Literacy
Online Engagement
Premium Features
Expert Analysis
Ad-free Experience
Long-term Planning
Personalization
Digital Media Consumption
Time Management
Risk Tolerance
Early Wealth Building
Beginner-Friendly
Continuous Learning
Brokerage Linking
Financial Stability
Career Growth
Device Breakdown
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