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Yahoo Finance Target Audience

Yahoo Finance's target audience is broad, encompassing anyone interested in financial news, market data, and investment tools. This includes individual investors, financial professionals, and anyone seeking to stay informed about financial markets.

User Segments

Yahoo Finance Geographic Distribution

Yahoo Finance's primary market is the United States, followed by India. The platform also sees significant usage in Canada, the United Kingdom, and Australia.

Top Countries

United States flag

United States

60%
India flag

India

15%
Canada flag

Canada

5%
United Kingdom flag

United Kingdom

5%
Australia flag

Australia

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Yahoo Finance users typically come from households of 2-4 people and have a diverse income range, suggesting a broad appeal across socioeconomic levels.

Employment Status

Income Distribution

Education Level

Yahoo Finance Behavior Analysis

Behavior Profile

Device Breakdown

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