GOALS

• Expand the partner network by attracting and recruiting high-performing partners in new geographic regions and verticals leveraging xAmplify's partner portal and recruitment tools
• Accelerate partner onboarding and enablement through automated training programs, streamlined certification processes, and readily accessible sales and marketing resources
• Drive higher deal closure rates and shorten sales cycles by providing partners with real-time deal support, co-branded marketing materials, and simplified deal registration workflows.

Frustrations

• Difficulty identifying and recruiting the right partners that align with the company's target market and complement existing product offerings
• Lengthy and cumbersome partner onboarding processes that hinder partner productivity and delay revenue generation
• Lack of partner engagement and motivation due to insufficient incentives, unclear program benefits, and limited communication.

GOALS

• Streamline and automate channel marketing campaigns through xAmplify's TCMA features, including co-branded collateral generation, automated email workflows, and targeted content distribution
• Empower partners with self-service access to marketing materials, training resources, and performance dashboards to foster greater independence and engagement
• Track and measure the effectiveness of partner marketing campaigns through granular analytics, enabling data-driven decision-making and continuous improvement.

Frustrations

• Limited bandwidth and resources to effectively manage and support a large and growing partner network
• Challenges in providing personalized and timely support to partners due to manual processes and scattered communication channels
• Difficulty in measuring the ROI of partner marketing activities and demonstrating the value of the channel program to senior management.