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Wisconsin Women's Business Initiative Corporation (WWBIC) Target Audience

User Segments

Age: 28

Gender: Female

Occupation: Aspiring Boutique Owner

Education: Bachelor's Degree, Fashion Merchandising

Age: 35

Gender: Female

Occupation: Freelance Graphic Designer

Education: Associate Degree, Graphic Design

Age: 42

Gender: Female

Occupation: Salon Owner

Education: Associate Degree, Cosmetology

Amelia Startup

Amelia Startup

Age: 28
Gender: Female
Occupation: Aspiring Boutique Owner
Education: Bachelor's Degree, Fashion Merchandising
Industry: Retail
Channels: InstagramFacebookYouTube

Goals

  • To successfully launch her online boutique and establish a unique brand identity
  • To secure initial funding to purchase inventory and marketing materials
  • To gain foundational business knowledge to manage finances and operations effectively.

Pain Points

  • Lack of capital to get her business idea off the ground and purchase initial stock
  • Uncertainty about navigating legal and financial aspects of starting a business
  • Difficulty in reaching her target customers without a strong marketing strategy.

Wisconsin Women's Business Initiative Corporation (WWBIC) Geographic Distribution

WWBIC's operations are exclusively focused within Wisconsin, USA, providing localized support to entrepreneurs across the state through its headquarters and regional offices.

Top Countries

United States flag

United States

100%
Canada flag

Canada

0%
Mexico flag

Mexico

0%
United Kingdom flag

United Kingdom

0%
Germany flag

Germany

0%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users often come from diverse household sizes, with a significant portion in the low to medium-income brackets, seeking financial stability and growth through entrepreneurship.

Employment Status

Income Distribution

Education Level

Wisconsin Women's Business Initiative Corporation (WWBIC) Behavior Analysis

Behavior Profile

Entrepreneurship
Business Growth
Financial Literacy
Training
Coaching
Networking
Seeking Funding
Problem-Solving
Self-Improvement
Community Engagement
Learning
Online Learning
Social Media Usage
Strategic Planning
Financial Management

Device Breakdown

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