Top Marketing Strategies for Wisconsin Women's Business Initiative Corporation

Wisconsin Women's Business Initiative Corporation User Persona

Name:

Maria Hernandez

Age :

32

Gender :

Female

Occupation :

Aspiring Food Entrepreneur

Industry :

Food Services

Education :

High School Diploma

Preferred platforms

GOALS

• Maria dreams of opening her own food truck specializing in traditional Mexican cuisine, passed down from her grandmother
• She wants to secure a loan to purchase a food truck and equipment, aiming to build a strong brand and loyal customer base
• Maria seeks to gain financial independence and create a legacy for her children by establishing a successful business

Frustrations

• Navigating complex loan applications and struggling to meet eligibility criteria of traditional banks
• Lack of collateral and credit history hindering her ability to secure funding
• Fear of financial instability and uncertainty about marketing her business effectively

Name:

David Chen

Age :

45

Gender :

Male

Occupation :

Army Veteran & Aspiring Consultant

Industry :

Consulting

Education :

Bachelor's Degree, Business Administration

Preferred platforms

GOALS

• David aims to leverage his military experience and business degree to launch a consulting firm specializing in leadership training
• He seeks funding to cover initial business expenses and develop marketing materials to attract clients
• David wants to create a flexible work schedule that allows him to spend more time with his family

Frustrations

• Translating military skills into a civilian career path and effectively communicating his value proposition to potential clients
• Limited access to networks and resources specifically designed for veteran entrepreneurs
• Struggling to balance business development efforts with family responsibilities

Name:

Aisha Hassan

Age :

28

Gender :

Female

Occupation :

Freelance Graphic Designer & Single Mother

Industry :

Design Services

Education :

Associate's Degree, Graphic Design

Preferred platforms

GOALS

• Aisha aspires to expand her freelance graphic design business by building a professional website and investing in software
• She aims to secure funding to cover childcare costs, allowing her to dedicate more time to growing her client base
• Aisha envisions achieving financial stability and creating a better life for her son through her business

Frustrations

• Balancing freelance work with childcare responsibilities and facing limitations in dedicating sufficient time to business growth
• Lack of affordable childcare options hindering her ability to attend networking events and workshops
• Difficulty competing with larger design agencies for clients and establishing competitive pricing

Wisconsin Women's Business Initiative Corporation Geographic and Demographic Insights

Geographic Insights: WWBIC primarily targets customers in the US, with Wisconsin being their main area of operation. They have a very small percentage of users in other countries.

Demographic Insights: WWBIC's target audience consists of individuals aged 25-34, predominantly female, reflecting their mission to support women entrepreneurs.

Wisconsin Women's Business Initiative Corporation Socio-economic Profile

Household and Income Insights: WWBIC's target audience often falls within low to medium income brackets and are likely to be part of households with 1-4 members.

Educational and Employment Insights: Many target users are likely in the process of establishing or growing their businesses, with a significant portion having some college or high school education.

Wisconsin Women's Business Initiative Corporation Behavioral Insights

Interest-Based Insights: Target users are passionate about entrepreneurship, improving financial literacy, and engaging with local communities and career development initiatives.

Technology and Social Media Usage: Users prefer a mix of online platforms like Facebook and YouTube alongside traditional desktop usage, indicating a blended approach to accessing information and resources.

Wisconsin Women's Business Initiative Corporation Top Competitors