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WTHN Target Audience
User Segments
Age: 32
Gender: Female
Occupation: Senior Financial Analyst
Education: Master's Degree, Finance
Age: 38
Gender: Male
Occupation: Tech Lead
Education: Master's Degree, Computer Science
Age: 29
Gender: Female
Occupation: Management Consultant
Education: Bachelor's Degree, Business Administration
Sarah Chen
Goals
- Achieve a better work-life balance to reduce stress and burnout
- Explore natural remedies for chronic stress and sleep issues without relying on medication
- Maintain peak cognitive performance and energy levels despite demanding work schedules.
Pain Points
- Difficulty disconnecting from work, leading to constant mental fatigue
- Lack of time for consistent self-care routines amidst a busy schedule
- Limited access to holistic health solutions that integrate with a demanding professional life.
WTHN Geographic Distribution
WTHN's primary market is the United States, especially NYC, given its physical locations. Limited international reach, with minor presence in Canada, UK, Australia, and Germany for online products.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Customers typically live alone or with one other person, possessing medium to high incomes, indicating disposable income for wellness.
Employment Status
Income Distribution
Education Level
WTHN Behavior Analysis
Behavior Profile
Device Breakdown
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