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Major Markets
United States
Canada
MexicoSelect a competitor
National Association of Realtors
Wisconsin Housing and Economic Development Authority (WHEDA)
Top Marketing Channels
National Association of Realtors
- Content Marketing
- Examples: NAR Daily News, REALTOR® Magazine, Research Reports
- Campaigns: That's Who We R, NAR en Español, Code of Ethics Campaign
- Social Media Marketing
- Examples: LinkedIn, Facebook, YouTube
- Campaigns: NAR Member Value, Advocacy Updates, Industry Trends Hashtags
- Email Marketing
- Examples: Member newsletters, Advocacy alerts, Event invitations
- Campaigns: Weekly Digest, Call to Action Campaigns, Event Promotion
Top Sales Channels
- Membership Sales
- Online membership portal, Local association recruitment, Conference booths
- Join NAR, Member Benefits Promotion, Early Bird Discounts
- Partnership Programs
- Realtor Benefits Program, NAR strategic alliances, Affinity programs
- Exclusive Member Offers, Partner Spotlight, Business Solutions Showcase
- Online Store/E-commerce
- Realtor.org store, Digital products, Publications
- New Product Launches, Holiday Sales, Bestseller Promotions
Wisconsin REALTORS® Association SWOT Analysis
Strengths
National reach and influence
Extensive resources and research
Strong advocacy at federal level
Recognized brand and trust
Weaknesses
Potential disconnect with local market nuances
Membership cost for some
Broad focus can dilute specific market needs
Bureaucracy in decision-making
Opportunities
Expand into emerging real estate tech
Increase diversity and inclusion initiatives
Strengthen global presence
Enhance professional development offerings
Threats
Economic downturns affecting real estate
Regulatory changes impacting the industry
Competition from niche associations
Technology disrupting traditional real estate practices
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