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Executive Summary

Industries

Real EstateProfessional AssociationLegal Compliance

Wisconsin REALTORS® Association Top Products

Real Estate Sales Pre-license Online Study Aids
Real Estate Specialty Items
Home Essentials Video Series

Brand Positioning

The Wisconsin REALTORS® Association positions itself as the authoritative and essential hub for real estate professionals in Wisconsin, offering comprehensive education, legal compliance, business tools, and strong legislative advocacy to foster a thriving industry.

Customer Sentiments

Customer sentiment is likely positive, driven by the WRA's robust offerings in education, legal support, and advocacy, which directly address the pain points and goals of real estate professionals. The high engagement on LinkedIn and Facebook for professional networking suggests members value the association's role in their careers.

Wisconsin REALTORS® Association Key Value Propositions

The WRA's key value proposition lies in empowering Wisconsin real estate professionals with essential knowledge, tools, and advocacy. It ensures members operate legally, ethically, and efficiently, while protecting and advancing their interests within the state's real estate market.

Member Education
Legal & Compliance Support
Business Tools & Resources
Legislative Advocacy

Wisconsin REALTORS® Association SWOT Analysis

Strengths

Comprehensive educational programs for all stages.

Robust legal and compliance resources.

Strong legislative advocacy for members.

Central hub for Wisconsin real estate.

Weaknesses

Lack of explicit pricing tiers publicly available.

Potential for member reliance on WRA resources.

Limited direct consumer interaction/revenue.

Focus primarily on Wisconsin real estate.

Opportunities

Expand specialized designations/certifications.

Leverage technology for member engagement.

Increase political influence through broader alliances.

Grow membership through aspiring agents.

Threats

Changes in real estate regulations/laws.

Competition from national real estate orgs.

Economic downturn impacting real estate market.

Technology disintermediation in real estate.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Wisconsin REALTORS® Association Target Audience

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Geographic Insights

The WRA solely serves the real estate industry within Wisconsin, USA, making it a highly localized organization with 100% of its market share within the US.

Top Countries

United States flag

United States

100% market share

Canada flag

Canada

0% market share

Mexico flag

Mexico

0% market share

United Kingdom flag

United Kingdom

0% market share

Australia flag

Australia

0% market share

Wisconsin REALTORS® Association Audience Segments

Aspiring Real Estate Professionals

22-35 years

Male • Female

Wisconsin

Experienced Real Estate Agents

30-55 years

Male • Female

Wisconsin

Real Estate Broker/Owners

40-65 years

Male • Female

Wisconsin

Real Estate Allied Professionals

45-70 years

Male • Female

Wisconsin

Real Estate Industry Advocates

50-75 years

Male • Female

Wisconsin

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor Wisconsin REALTORS® Association

Comprehensive Educational Course Creation

Develop in-depth educational courses targeting real estate professionals in Wisconsin. These courses can cover topics like legal updates, market trends, and specialized skills, attracting members and establishing the WRA as a leading educational resource.

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Leverage Customer Testimonials

Showcase success stories from satisfied WRA members to build trust and credibility. These testimonials can highlight the benefits of membership, such as access to legal support, educational resources, and advocacy efforts, encouraging more real estate professionals to join.

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Dedicated User Community

Create an exclusive online community for WRA members to connect, collaborate, and share insights. This fosters a sense of belonging, encourages engagement with the WRA, and enhances the value of membership by providing a platform for peer-to-peer learning and networking.

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