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WOW! Target Audience
User Segments
Age: 38
Gender: Male
Occupation: Software Engineer
Education: Bachelor's Degree
Age: 42
Gender: Female
Occupation: High School Teacher
Education: Bachelor's Degree
Age: 32
Gender: Male
Occupation: Hospital Administrator
Education: Associate Degree
David Chen
Goals
- Ensure seamless internet connectivity for remote work and large file transfers
- Provide high-speed internet for family's streaming and online gaming needs
- Maintain a smart home ecosystem that relies on stable internet connectivity.
Pain Points
- Experiencing internet buffering or lag during critical work calls
- Dealing with slow upload speeds when sharing large work files
- Managing multiple internet-connected devices that compete for bandwidth.
WOW! Geographic Distribution
WOW! primarily operates in the United States, specifically expanding its fiber network in regions like Alabama, Georgia, and Florida, indicating a strong localized presence.
Top Countries
United States
Canada
Mexico
United Kingdom
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
WOW! targets medium-income households, often with 3-4 members, seeking reliable, affordable internet and bundled services for diverse needs, including some low-income support.
Employment Status
Income Distribution
Education Level
WOW! Behavior Analysis
Behavior Profile
Device Breakdown
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