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WOW! is a broadband provider offering high-speed internet, TV, and phone services to residential and business customers. They prioritize customer service and offer competitive pricing with a focus on transparency and no hidden fees. WOW! is actively expanding its fiber internet network to reach new communities.
Company : WOW! Internet, Cable & Phone
Industry : TelecommunicationsBroadbandCable Service
WOW! Internet, Cable & Phone Key Value propositions
WOW! Internet, Cable & Phone Latest news
WOW! Internet, Cable & Phone | Bundles, Offers & Support
Explore offers with WOW! Internet, Cable TV and Home Phone. Find the offer and the products that suits the services you need.
WideOpenWest, Inc. to Announce First Quarter 2024 Financial Results
Apr 24, 2024 ... ... Top 101 National Winners list. ... Visit wowway.com for more information. Cision View original content to download multimedia:https://www.
Customer Service Support | WOW!
No customer service agents are available on-site. If you require assistance, call 1-866-496-9669 or chat with an agent at wowway.com/chat.
WideOpenWest, Inc. - WOW! REPORTS FOURTH QUARTER AND ...
Mar 13, 2024 ... Visit wowway.com for more information. Cautionary Statement Regarding Forward-Looking Statements Certain statements in this press release that ...
WOW! Internet, Cable & Phone SWOT Analysis
Strengths
No annual contracts and transparent pricing.Focus on customer service and high-speed internet.Expanding fiber optic network for wider reach.
Weaknesses
Limited brand recognition compared to giants like Xfinity.Service availability restricted to specific regions.Reliant on third-party infrastructure in some areas.
Opportunities
Expand fiber optic network to new markets.Attract budget-conscious consumers with competitive pricing.Partner with streaming services for bundled offerings.
Threats
Intense competition in the telecommunications industry.Increasing demand for streaming services impacting internet speed.Potential economic downturn affecting consumer spending.
Top Marketing Strategies for WOW! Internet, Cable & Phone
Strategic Partnerships and Bundling
Collaborate with complementary businesses like entertainment providers, home security companies, or smart home device manufacturers to offer bundled packages, providing enhanced value to customers and increasing customer lifetime value through cross-selling opportunities.
Fiber Network Expansion and Competitive Pricing
Continue investing in expanding their fiber network to reach new communities and offer competitive pricing strategies, including promotional offers and loyalty programs, to attract new customers and retain existing ones, securing market share and increasing revenue.
WOW! Internet, Cable & Phone User Persona
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WOW! Internet, Cable & Phone Geographic and Demographic Insights
Geographic Insights: WOW! primarily serves the US market with a significant 90% user base. Canada follows with 5%, indicating a potential for expansion in North America.
Top Countries
United States
90%
Canada
5%
Mexico
2%
United Kingdom
1.5%
Germany
1.5%
Demographic Insights: WOW!'s target audience is slightly skewed towards males and millennials aged 25-34, reflecting a tech-savvy demographic.
Age Distribution
Gender Distribution
WOW! Internet, Cable & Phone Socio-economic Profile
Household and Income Insights: WOW! appeals to middle-income households with 2-4 members, highlighting their value proposition and family-oriented plans.
Educational and Employment Insights: The majority of WOW!'s user base comprises full-time employees with University or College-level education, indicating a technologically proficient audience.
Households Size
Income Distribution
Education Level
Employment Status
WOW! Internet, Cable & Phone Behavioral Insights
Interest-Based Insights: Target users are interested in online entertainment (streaming and gaming), staying connected through social media, and leveraging technology for remote work and e-commerce.
Technology and Social Media Usage: WOW!'s audience primarily uses YouTube, Instagram, and Facebook. Device usage is balanced between desktop and mobile (both Android and iOS).
Interests
Device Breakdown
Social Media Usage
WOW! Internet, Cable & Phone Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Xfinity | 40% | Cable Service, Internet, Telecommunications |
| Spectrum | 30% | Cable Service, Internet, Telecommunications |
| AT&T | 20.5% | Telecommunications, Internet, Mobile Services |
