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Worksmith Target Audience

User Segments

Age: 38

Gender: Female

Occupation: Regional Operations Manager

Education: Master's Degree

Age: 47

Gender: Male

Occupation: Director of Facilities

Education: Bachelor's Degree

Age: 42

Gender: Male

Occupation: Senior Property Manager

Education: Bachelor's Degree

Operations Manager Olivia

Operations Manager Olivia

Age: 38
Gender: Female
Occupation: Regional Operations Manager
Education: Master's Degree
Industry: Retail Operations
Channels: LinkedInYouTubeFacebook

Goals

  • Streamline service request processes across multiple retail locations to improve efficiency and reduce manual effort
  • Ensure consistent quality and timely completion of all maintenance and operational tasks at every store
  • Achieve significant cost savings by optimizing vendor management and leveraging negotiated rates for services.

Pain Points

  • Difficulty in finding reliable and vetted local vendors for urgent repairs across different regions
  • Inconsistent service quality and pricing from various contractors leading to unpredictable operational costs
  • Excessive time spent on administrative tasks like vetting vendors, managing invoices, and tracking service completion.

Worksmith Geographic Distribution

Worksmith primarily serves the US and Canada, where commercial tenants and property managers are concentrated, with smaller presences elsewhere.

Top Countries

United States flag

United States

80%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

2%
Australia flag

Australia

1.5%
Germany flag

Germany

1.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily reside in 2-4 person households, indicating established professionals. Income levels are mostly medium to high, aligning with managerial roles.

Employment Status

Income Distribution

Education Level

Worksmith Behavior Analysis

Behavior Profile

Operational Efficiency
Technology Adoption
Centralized Management
Streamline Processes
Vendor Management
Quality Service
Problem Solving
Strategic Planning
Data Analysis
Multi-location Management
Customer Experience
Proactive Maintenance
Time Saving
Networking (LinkedIn)
Information Seeking (YouTube)

Device Breakdown

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