The target audience for WJAR is individuals residing in New York City and surrounding areas who have sustained personal injuries due to the negligence or wrongful acts of another party. This broad category encompasses a diverse demographic but narrows down to those in need of legal assistance for personal injury claims. Specific segments of this audience include accident victims (car, truck, motorcycle, pedestrian, bicycle), individuals who have suffered injuries from slips, trips, and falls, victims of dog bites, and families dealing with wrongful death cases. The firm targets individuals who are actively seeking legal representation, as well as those who may be unsure of their legal rights or options following an injury. Given the emphasis on New York City, the geographic targeting is clear. The firm also appeals to individuals who prioritize a client-centered approach, as evidenced by their stated commitment to personalized attention and communication. They are likely reaching out to people who are feeling overwhelmed, vulnerable, and in need of compassionate yet aggressive legal advocacy.