Find stats on top websites
Executive Summary
Wix.com is a cloud-based website building and hosting platform offering tools for creating, managing, and growing an online presence. They provide a range of features, including customizable templates, e-commerce solutions, marketing tools, and business management features. Wix caters to individuals and businesses of all sizes, with a focus on user-friendliness and comprehensive solutions.
Industries
Major Markets
United States
United Kingdom
CanadaKey Competitors
Wix.com Top Products
Brand Positioning
Customer Sentiments
Wix.com Key Value Propositions
Wix.com SWOT Analysis
Strengths
User-friendly platform
Wide range of templates and features
Comprehensive e-commerce solutions
Weaknesses
Limited design customization for advanced users
Can be more expensive than basic hosting
Customer support can be inconsistent
Opportunities
Expand AI-powered features
Target niche markets with specialized solutions
Grow partnerships and integrations
Threats
Competition from specialized website builders
Evolving technology requiring constant updates
Economic downturn impacting customer spending
Wix operates in the website building and hosting industry, encompassing e-commerce, online marketing, and business management software. They cater to a broad range of sectors, providing solutions for businesses like restaurants, fitness studios, and photography portfolios. Wix's diverse offerings position them within the expansive domain of online business solutions.
Market Growth Stage
Pace of Market Growth
Wix.com Target Audience
Geographic Insights
Wix's largest market is the United States, followed by the United Kingdom and Canada. They are also gaining traction in emerging markets like Brazil and Australia.
Top Countries
United States
40% market share
United Kingdom
10% market share
Canada
7% market share
Brazil
5% market share
Australia
4% market share
Wix.com Audience Segments
Wix targets individuals and businesses seeking to create and manage websites, online stores, and other online presences. This encompasses entrepreneurs, freelancers, small to large businesses, restaurants, and more. The wide range of templates, features, and pricing plans suggests a broad target audience.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Wix.com
Content Marketing and SEO Optimization
Wix can create and distribute valuable content related to website building and online business, attracting a wider audience through organic search and driving traffic to their platform.
Learn moreStrategic Partnerships and Integrations
Wix can form partnerships with other relevant businesses, such as social media platforms, marketing tools, or payment gateways, to expand its reach and offer a more comprehensive suite of services to its users.
Learn morePersonalized User Onboarding and Customer Success Programs
Wix can implement targeted onboarding programs and provide ongoing support to users, helping them successfully utilize its platform and maximizing their chances of achieving their online business goals.
Learn moreTransform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
