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Wix.com Target Audience

User Segments

Age: 24

Gender: Female

Occupation: Freelance Graphic Designer

Education: Associate Degree

Age: 29

Gender: Male

Occupation: Small Business Owner (Online Store)

Education: Bachelor's Degree

Age: 22

Gender: Female

Occupation: Student & Aspiring Blogger

Education: High School

Maya Singh

Maya Singh

Age: 24
Gender: Female
Occupation: Freelance Graphic Designer
Education: Associate Degree
Industry: Creative Arts
Channels: InstagramYouTubeTikTok

Goals

  • To attract more design clients and build a strong online portfolio
  • To streamline project management and client communication
  • To expand my design skills and explore new creative avenues.

Pain Points

  • Difficulty in finding an affordable and user-friendly platform to showcase my work
  • Struggling to manage client inquiries and project deadlines efficiently
  • Limited time for personal branding and marketing efforts due to client work.

Wix.com Geographic Distribution

Wix's user base is predominantly concentrated in the US and UK, with significant presence in Canada, Australia, and Germany, reflecting global appeal for its user-friendly platform.

Top Countries

United States flag

United States

30.5%
United Kingdom flag

United Kingdom

10.2%
Canada flag

Canada

6.8%
Australia flag

Australia

5.1%
Germany flag

Germany

4.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Wix users often come from 2-4 person households, primarily within medium-income brackets, seeking cost-effective online solutions.

Employment Status

Income Distribution

Education Level

Wix.com Behavior Analysis

Behavior Profile

Ease of Use
No Code Needed
Intuitive Drag and Drop
AI Tools
All-in-One Solution
Digital Marketing Trends
Online Courses
Creative Arts
Productivity Tools
E-commerce Best Practices
Online Presence
Website Building
Content Creation
Social Media Usage
Desktop Access
Learning
Customization
Efficiency

Device Breakdown

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