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Wix.com Target Audience

Wix targets individuals and businesses seeking to create and manage websites, online stores, and other online presences. This encompasses entrepreneurs, freelancers, small to large businesses, restaurants, and more. The wide range of templates, features, and pricing plans suggests a broad target audience.

User Segments

Wix.com Geographic Distribution

Wix's largest market is the United States, followed by the United Kingdom and Canada. They are also gaining traction in emerging markets like Brazil and Australia.

Top Countries

United States flag

United States

40%
United Kingdom flag

United Kingdom

10%
Canada flag

Canada

7%
Brazil flag

Brazil

5%
Australia flag

Australia

4%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Wix users typically come from households with 1-2 people and fall into the middle-income bracket. They may be starting businesses or managing personal projects.

Employment Status

Income Distribution

Education Level

Wix.com Behavior Analysis

Behavior Profile

Device Breakdown

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