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Wi Spa USA Target Audience

User Segments

Age: 32

Gender: Female

Occupation: Software Engineer

Education: Master's Degree, Computer Science

Age: 45

Gender: Male

Occupation: Creative Director

Education: Bachelor's Degree, Fine Arts

Age: 38

Gender: Female

Occupation: Physician

Education: Professional Degree, Medicine

Sarah Chen

Sarah Chen

Age: 32
Gender: Female
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Industry: Tech
Channels: LinkedInYouTubeInstagram

Goals

  • Achieve a healthy work-life balance despite demanding career
  • Maintain physical and mental well-being to sustain productivity
  • Discover new experiences that offer unique cultural enrichment and relaxation.

Pain Points

  • Lack of time for self-care due to long working hours
  • Difficulty disconnecting from work demands and achieving true relaxation
  • Limited options for holistic wellness that are accessible and culturally authentic.

Wi Spa USA Geographic Distribution

Primarily serving the Los Angeles area in the US, with minor international reach due to its unique cultural offering attracting some foreign visitors interested in Korean spa experiences.

Top Countries

United States flag

United States

99%
Canada flag

Canada

0.3%
Mexico flag

Mexico

0.2%
United Kingdom flag

United Kingdom

0.2%
South Korea flag

South Korea

0.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Attracts middle to upper-middle-class individuals and families, valuing affordable luxury and shared wellness experiences, often with 3-4 members.

Employment Status

Income Distribution

Education Level

Wi Spa USA Behavior Analysis

Behavior Profile

Relaxation Seekers
Family-Oriented
Wellness Enthusiasts
Cultural Explorers
Health-Conscious
Stress Relief
Communal Activities
Self-Care Prioritizers
Flexible Scheduling
Social Engagement
Authenticity Seekers
Digital Disconnect
Therapeutic Benefits
Convenience Driven
Active Social Media Users
Holistic Health
Family Activities
Personal Development
Arts & Culture
Fitness

Device Breakdown

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