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Wi Spa is a 24/7 Korean spa in Los Angeles offering a unique blend of traditional Korean bathhouse culture and modern spa treatments. They provide a range of services including hot and cold baths, saunas, massages, body scrubs, and facials. Wi Spa also features a Jimjilbang (co-ed sauna area), a restaurant, a fitness room, and a rooftop terrace.
Company : Wi Spa
Industry : SpaWellnessHospitality
Wi Spa Key Value propositions
Wi Spa Latest news
Wi Spa USA – 24 hour spa in Los Angeles
News · Contact · Reservation · Shop · My account · 0. No ... [email protected]. Phone: (213) 487-2700. Spa hours ... Wi Spa Sweepstakes Live! Learn More ...
My LA to Z: Lisa Ling - LAmag
Jun 13, 2011 ... NewsNewsNews · PoliticsPoliticsPolitics ... top of the canyon. He usually wins, but only because ... wispausa.com, (11) Flickr/eric_chet, (12) ...
FAQs – Wi Spa USA
What type of spa treatments do you offer? Prices for services and products are subject to change on our website and menus without advance notice. What should ...
WISPA: Home
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Wi Spa SWOT Analysis
Strengths
Unique Korean spa experience24/7 operation caters to diverse schedulesComprehensive range of services and amenities
Weaknesses
Reliance on local marketPotential cultural barriers to entry for some demographicsPrice sensitivity in a competitive market
Opportunities
Expand brand awareness beyond Los AngelesDevelop targeted marketing campaigns for different demographicsIntroduce premium service packages
Threats
Changing consumer preferences in the wellness industryEconomic downturn impacting discretionary spendingNegative reviews or publicity
Top Marketing Strategies for Wi Spa
Personalized User Onboarding
Provide new users with a customized onboarding experience tailored to their interests and preferences. This increases user engagement and retention by making them feel valued and providing them with the information they need to get the most out of their experience at Wi Spa.
Content-Specific Call-to-Action Optimization
Use targeted call-to-actions (CTAs) on your content, such as social media posts and blog articles, to encourage specific actions from your audience, such as booking an appointment, trying a new service, or joining a loyalty program. This drives conversions by giving users clear directions and incentives.
Social Resurrection Campaign
Reactivate past customers who have not visited recently by offering them exclusive deals, reminders of their favorite services, or a chance to win a prize. This can re-engage dormant customers and increase revenue by leveraging their past positive experiences with Wi Spa.
Wi Spa User Persona
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GOALS
Frustrations
Wi Spa Geographic and Demographic Insights
Geographic Insights: Wi Spa's primary market is the US, with a strong focus on Los Angeles. Limited international presence suggests opportunity for expansion.
Top Countries
United States
90%
South Korea
5%
China
1.5%
Japan
1%
Canada
0.5%
Demographic Insights: Wi Spa appeals to a wide age range, with a slight skew towards younger demographics. The business sees a higher preference among women.
Age Distribution
Gender Distribution
Wi Spa Socio-economic Profile
Household and Income Insights: Wi Spa attracts a mix of household sizes, with a higher proportion of couples and small families. The income level is diverse, with a concentration in the middle-income bracket.
Educational and Employment Insights: The majority of Wi Spa's target audience are full-time employees or students with a university or college degree, indicating an educated and potentially career-focused demographic.
Households Size
Income Distribution
Education Level
Employment Status
Wi Spa Behavioral Insights
Interest-Based Insights: Target users are interested in Korean culture, wellness, self-care, and travel, suggesting an inclination towards experiences and exploration.
Technology and Social Media Usage: Users are highly active on visual platforms like Instagram and Youtube. They primarily use mobile devices (Android and iOS).
Interests
Device Breakdown
Social Media Usage
Wi Spa Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| The Spa at Terranea | 40% | Luxury Spa, Resort Spa, Oceanfront Views |
| Beverly Hot Springs | 35% | Mineral Hot Springs, Traditional Spa, Therapeutic Treatments |
| Century Day & Night Spa | 15% | Korean Spa, Affordable Luxury, Open 24 Hours |
