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University of Wisconsin-Madison Target Audience

The target audience is primarily prospective undergraduate and graduate students seeking admission to UW-Madison. Secondary audiences include parents, educators, and those interested in research and community engagement opportunities.

User Segments

University of Wisconsin-Madison Geographic Distribution

UW-Madison attracts a predominantly domestic student body, with the majority of students coming from within the United States. International students primarily originate from China, India, South Korea, and Canada.

Top Countries

United States flag

United States

90%
China flag

China

3%
India flag

India

2%
South Korea flag

South Korea

1.5%
Canada flag

Canada

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Students at UW-Madison typically come from diverse household sizes, with a notable concentration in the 3-4 member range. The income distribution leans towards medium-income families.

Employment Status

Income Distribution

Education Level

University of Wisconsin-Madison Behavior Analysis

Behavior Profile

Device Breakdown

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