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WIRED Target Audience

WIRED's target audience is broad but skews towards a younger, educated demographic interested in the impact of technology on society. This includes professionals, students, and anyone curious about emerging trends in tech, science, and culture. They are engaged with online content and likely active on social media.

User Segments

WIRED Geographic Distribution

WIRED's primary market is the US, followed by the UK and Canada. They also have a presence in Australia and India.

Top Countries

United States flag

United States

60%
United Kingdom flag

United Kingdom

10%
Canada flag

Canada

7%
Australia flag

Australia

5%
India flag

India

4%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

WIRED attracts users with diverse household sizes. The target audience predominantly falls in the middle-income bracket.

Employment Status

Income Distribution

Education Level

WIRED Behavior Analysis

Behavior Profile

Device Breakdown

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