WIRED : Market and Competitor Analysis

Find stats on top websites

www.wingleap.com/

wiremock.org

WIRED is a media publication focusing on the intersection of technology, science, culture, and business. They offer a mix of news, analysis, reviews, and long-form journalism across their website, print magazine, and various digital platforms. WIRED generates revenue through subscriptions, advertising, and potentially events and consulting.

Company : WIRED

Industry : Technology JournalismScience JournalismBusiness and Culture

Major Markets

United States

United Kingdom

Canada

Key Competitors

TechCrunch

The Verge

MIT Technology Review

WIRED Key Value propositions

In-depth Tech Analysis

Future Trends Insights

Impact of Tech on Society

Emerging Tech News

WIRED Latest news

WIRED - The Latest in Technology, Science, Culture and Business ...

... big stories in business and culture, we've got you covered ... To revisit this article, visit My Profile, then View saved stories. Close Alert. WIRED - The Latest ...

Most Recent | WIRED

Skip to main content. Open Navigation Menu. To revisit this article, visit My Profile, then View saved stories. Close Alert. WIRED. Most Recent. Security ...

News | Latest News, Photos & Videos | WIRED

Find the latest News news from WIRED. See related science and technology articles, photos, slideshows and videos.

Why the Future Doesn't Need Us | WIRED

Apr 1, 2000 ... (We are beginning to see intimations of this in the implantation of computer devices into the human body, as illustrated on the cover of Wired ...

WIRED SWOT Analysis

Strengths

Strong brand recognition and reputationHigh-quality journalism and analysisLoyal and engaged readership

Weaknesses

Reliance on digital advertising revenueCompetition from free online contentPotential niche appeal

Opportunities

Expand into new content formats like video and podcastsPartner with tech companies for events and conferencesDevelop AI-powered personalization and content recommendations

Threats

Declining print media consumptionSpread of misinformation and distrust in mediaEconomic downturn impacting advertising budgets

Top Marketing Strategies for WIRED

Content Diversification and Expansion

Expand beyond traditional articles to produce more engaging multimedia content like podcasts, videos, and interactive experiences. This will attract a wider audience and build deeper engagement with existing subscribers.

Targeted Social Media Marketing

Utilize social media platforms to reach specific demographics within WIRED's target audience, creating tailored content for each platform and leveraging paid advertising to expand reach and engagement.

Community Building and Engagement

Cultivate a strong sense of community by fostering discussion and interaction on platforms like forums and social media groups. This will increase brand loyalty and encourage user-generated content, contributing to organic growth.

Apply these strategies to your business with just one-click at Waxwing.ai

WIRED User Persona

Name:

Ethan Miller

Age :

32

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Masters, Computer Science

Preferred platforms

GOALS

Stay ahead of the curve in AI and machine learning to inform his work and personal projects
Understand the ethical implications of emerging technologies and their impact on society
Find credible and insightful technology news and analysis without being bogged down by clickbait or jargon.

Frustrations

Filtering through the noise of superficial tech news to find in-depth, well-researched articles
Feeling overwhelmed by the rapid pace of technological advancements and struggling to keep up
Encountering biased or poorly-written technology journalism that lacks nuance and critical analysis.

Name:

Sophia Chen

Age :

28

Gender :

Female

Occupation :

Marketing Manager

Industry :

Renewable Energy

Education :

Bachelors, Marketing

Preferred platforms

GOALS

Discover innovative marketing strategies that incorporate the latest technological trends
Stay informed about the intersection of technology, sustainability, and business
Network with other professionals in the tech and renewable energy industries to exchange ideas and advance her career.

Frustrations

Finding reliable and relevant information about the use of technology in marketing, specifically for the renewable energy sector
Lack of time to attend industry events and conferences to stay updated on the latest trends
Struggling to articulate the value proposition of renewable energy and emerging technologies to a wider audience.

Name:

David Lee

Age :

24

Gender :

Male

Occupation :

Graduate Student

Industry :

Education

Education :

Pursuing Masters, Data Science

Preferred platforms

GOALS

Learn about cutting-edge data science applications and research to support his studies and future career
Explore the societal and ethical considerations surrounding data privacy, algorithmic bias, and artificial intelligence
Discover engaging and informative content that makes complex technological concepts accessible and interesting.

Frustrations

Accessing high-quality educational resources on advanced data science topics beyond his coursework
Feeling overwhelmed by the vast amount of information available online and struggling to identify trustworthy sources
Balancing academic commitments with staying updated on the latest developments in the rapidly evolving field of data science.

WIRED Geographic and Demographic Insights

Geographic Insights: WIRED's primary market is the US, followed by the UK and Canada. They also have a presence in Australia and India.

Top Countries

United States
60%
United Kingdom
10%
Canada
7%
Australia
5%
India
4%

Demographic Insights: WIRED's audience skews towards males aged 25-34. However, there is a significant female readership as well.

Age Distribution

Gender Distribution

WIRED Socio-economic Profile

Household and Income Insights: WIRED attracts users with diverse household sizes. The target audience predominantly falls in the middle-income bracket.

Educational and Employment Insights: WIRED's audience majorly comprises employed individuals and students with a university or college degree.

Households Size

Income Distribution

Education Level

Employment Status

WIRED Behavioral Insights

Interest-Based Insights: WIRED readers show interest in tech, science, business, travel, food, arts & culture, and politics.

Technology and Social Media Usage: WIRED's audience heavily uses social media, particularly Twitter, Youtube, and LinkedIn. They prefer desktops and mobile devices.

Interests

TechnologyScienceBusinessTravelFoodArts & CulturePolitics

Device Breakdown

Social Media Usage

WIRED Top Competitors

Competitor	Estimated market share	Top domains
TechCrunch	20%	Tech News, Startups, Venture Capital
The Verge	18%	Consumer Tech, Gadgets, Tech Culture
MIT Technology Review	15%	Emerging Tech, Science Research, Business Impact

www.wingleap.com/

wiremock.org

[email protected]