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Willo Target Audience

Willo's target audience is primarily parents of young children who are looking for an easier and more effective way to ensure their kids are brushing their teeth properly. This could include parents who are frustrated with the struggle of manual brushing, concerned about the effectiveness of traditional electric toothbrushes, or seeking a solution that promotes their children's independence in oral care. The marketing materials also suggest a secondary target audience of dental professionals who may recommend Willo to their patients.

User Segments

Willo Geographic Distribution

Willo's primary market is North America, with the US and Canada accounting for a significant user base. Other prominent markets include the UK, Australia, and Germany.

Top Countries

United States flag

United States

40%
Canada flag

Canada

10%
United Kingdom flag

United Kingdom

8%
Australia flag

Australia

7%
Germany flag

Germany

6%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Willo's target market comprises households with 3-4 members, primarily from middle-income brackets, indicating families with young children seeking value-for-money products.

Employment Status

Income Distribution

Education Level

Willo Behavior Analysis

Behavior Profile

Device Breakdown

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