Top Marketing Strategies for SmartEducation

SmartEducation User Persona

Name:

Kenji Tanaka

Age :

32

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

• Improve his Japanese language skills to better understand his colleagues and Japanese culture
• Advance his career by acquiring new technical skills through online courses relevant to his field
• Find engaging and informative educational content to satisfy his intellectual curiosity and stay updated on industry trends.

Frustrations

• Finding time in his busy schedule to dedicate to language learning and professional development
• Filtering through the vast amount of online learning resources to find trustworthy and high-quality content
• Balancing his personal interests with his professional development goals, leading to procrastination and a lack of focus.

Name:

Hana Sato

Age :

25

Gender :

Female

Occupation :

Marketing Assistant

Industry :

Marketing

Education :

Associate's Degree, Business Administration

Preferred platforms

GOALS

• Enhance her digital marketing skills to progress in her career and take on more responsibilities
• Find creative and engaging online courses that fit her learning style and keep her motivated
• Improve her English language proficiency to access global marketing trends and resources.

Frustrations

• Lacking the confidence to apply for more senior marketing roles due to perceived skill gaps
• Finding time for professional development alongside her work commitments and social life
• Feeling overwhelmed by the variety of online courses available and unsure which ones align best with her career goals.

Name:

Yuto Watanabe

Age :

16

Gender :

Male

Occupation :

High School Student

Industry :

Education

Education :

High School

Preferred platforms

GOALS

• Get ahead in his studies and improve his grades in subjects he finds challenging, particularly mathematics and science
• Prepare for university entrance exams by accessing comprehensive and engaging study materials
• Explore potential career paths and discover his interests through interactive online learning experiences.

Frustrations

• Feeling bored and disengaged with traditional classroom learning methods
• Struggling to maintain focus and motivation when studying independently for long periods
• Feeling pressure to excel academically from parents and peers, leading to exam anxiety and stress.

SmartEducation Geographic and Demographic Insights

Geographic Insights: SmartEducation's primary market is Japan, constituting 80% of its users, followed by the US, South Korea, Australia and Canada with a combined 20%.

Demographic Insights: SmartEducation's target users are primarily aged 25-34, representing 35% of the user base. The platform attracts slightly more males (55%) than females (45%).

SmartEducation Socio-economic Profile

Household and Income Insights: SmartEducation's users typically belong to households of 2 (35%) or 3-4 individuals (25%) with a majority (50%) falling under the medium income bracket.

Educational and Employment Insights: 55% of users are University or College graduates, with a significant student user base (15%). 40% of users are employed full-time, indicative of a focus on professional development.

SmartEducation Behavioral Insights

Interest-Based Insights: Users are interested in technology, education, online courses, and personal development, reflecting a desire for lifelong learning and skill enhancement.

Technology and Social Media Usage: Users primarily access SmartEducation through YouTube and Instagram, showcasing a preference for visual learning platforms. While desktop usage remains significant, mobile accessibility is crucial.

SmartEducation Top Competitors