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Wikipedia Target Audience
User Segments
Age: 17
Gender: Female
Occupation: High School Student
Education: High School
Age: 20
Gender: Male
Occupation: College Student
Education: Associate Degree
Age: 23
Gender: Female
Occupation: University Student
Education: Bachelor's Degree
Aisha
Age: 17
Gender: Female
Occupation: High School Student
Education: High School
Industry: Education
Channels: YouTubeInstagramTikTok
Goals
- To find reliable information for school projects and essays quickly
- To expand her general knowledge beyond the curriculum
- To prepare for upcoming exams by looking up specific topics.
Pain Points
- Difficulty in discerning credible sources from unreliable ones for academic work
- Overwhelm from too much information on a topic, making it hard to synthesize
- Limited access to specific academic journals or paid resources.
Wikipedia Geographic Distribution
Wikipedia has a strong global presence, with a significant user base in the US and India, reflecting its universal accessibility and multilingual content.
Top Countries
United States
25%
India
10%
United Kingdom
7%
Germany
6%
Canada
5%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily come from medium-income households of 3-4 people, indicating broad appeal across socio-economic strata.
Employment Status
Income Distribution
Education Level
Wikipedia Behavior Analysis
Behavior Profile
Reading
Learning
Research
Information Seeking
Knowledge Acquisition
Editing
Contributing
Collaboration
Fact-Checking
Problem-Solving
Curiosity
Digital Access
Online Engagement
YouTube Usage
Reddit Usage
Desktop Access
Mobile Access
Content Curation
Skill Development
Device Breakdown
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