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Wikipedia is a free, online encyclopedia that provides information on a vast array of topics. It is operated by the Wikimedia Foundation, a non-profit organization. Content is written and edited by volunteers.
Company : Wikipedia
Industry : Online EncyclopediaKnowledge SharingInformation Services
Wikipedia Key Value propositions
Wikipedia Latest news
Portal:Current events - Wikipedia
Wikimedia portal. About this page · Report a dispute • News about Wikipedia. hide ... Contact Wikipedia · Code of Conduct · Developers · Statistics · Cookie ...
Wikipedia, the free encyclopedia
The F-35 Lightning II has three main variants: the conventional takeoff and ... – Sources of news about Wikipedia and the broader Wikimedia movement.
News - Wikipedia
For the page on Wikipedia about current events, see Portal:Current events. News is information about current events. This may be provided through many different ...
Fake news - Wikipedia
Fake news can reduce the impact of real news by competing with it. For example, a BuzzFeed News analysis found that the top fake news stories about the 2016 ...
Wikipedia SWOT Analysis
Strengths
Vast content libraryGlobal reach & accessibilityMultilingual support
Weaknesses
Potential for bias & inaccuraciesReliance on volunteer contributionsSustainability challenges
Opportunities
Expanding into emerging marketsDeveloping educational partnershipsLeveraging technology for content enhancement
Threats
Spread of misinformationCompetition from other information sourcesFunding uncertainties
Top Marketing Strategies for Wikipedia
Content Marketing and Outreach
Wikipedia can leverage its vast knowledge base to create engaging content, such as infographics, videos, and articles, targeted at specific audiences. This content can be distributed through social media, search engine optimization, and partnerships with educational institutions and organizations.
Community Engagement and User Growth
Wikipedia can further engage its existing community of contributors by offering incentives and recognition for their contributions. The platform can also implement initiatives to attract new contributors, such as workshops and online tutorials, to expand its pool of volunteers.
Wikipedia User Persona
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Preferred platforms
GOALS
Frustrations
Wikipedia Geographic and Demographic Insights
Geographic Insights: Wikipedia's top markets are diverse, with the US and India holding significant shares. China, Brazil, and Germany also show considerable usage.
Top Countries
United States
25%
India
15%
China
10%
Brazil
8%
Germany
7%
Demographic Insights: Wikipedia appeals to a wide range of ages, with 18-34 being the largest user group. Males slightly outnumber females in the user base.
Age Distribution
Gender Distribution
Wikipedia Socio-economic Profile
Household and Income Insights: Wikipedia users are commonly from households of 2-4 people with diverse income levels, indicating broad appeal across socioeconomic groups.
Educational and Employment Insights: Wikipedia's user base skews towards students and those with higher education levels, reflecting its role as a learning resource.
Households Size
Income Distribution
Education Level
Employment Status
Wikipedia Behavioral Insights
Interest-Based Insights: Wikipedia users are drawn to diverse topics, showcasing a thirst for knowledge across various domains.
Technology and Social Media Usage: Users favor YouTube and engage across various platforms, indicating digital savviness and preference for diverse content consumption.
Interests
Device Breakdown
Social Media Usage
Wikipedia Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Britannica | 5.5% | Education, Encyclopedia, Research |
| Google Search | 60% | Search Engine, Information Retrieval, Online Advertising |
| Scholarpedia | 3.5% | Academic, Peer-Reviewed, Specialized Encyclopedia |
