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Wescover Target Audience
User Segments
Age: 48
Gender: Female
Occupation: Lead Interior Designer
Education: Master's Degree, Interior Architecture
Age: 35
Gender: Male
Occupation: Principal Architect
Education: Master's Degree, Architecture
Age: 31
Gender: Female
Occupation: Home Staging Consultant
Education: Bachelor's Degree, Fine Arts
Eleanor Vance
Goals
- Source unique and high-quality pieces that differentiate client projects and impress discerning clients
- Streamline the sourcing process to save time and increase project efficiency
- Build strong relationships with independent creators for custom commission opportunities.
Pain Points
- Difficulty in finding truly unique and custom pieces that align with specific project visions
- Time-consuming process of vetting and communicating with multiple individual creators
- Managing project budgets and client expectations while sourcing high-end items.
Wescover Geographic Distribution
Primarily serving the North American market, with a strong focus on the US. Expanding presence in other developed markets globally, particularly Australia due to ownership.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users tend to have higher incomes, allowing for investment in unique pieces. Many live in 2-4 person households, suggesting established homes.
Employment Status
Income Distribution
Education Level
Wescover Behavior Analysis
Behavior Profile
Device Breakdown
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