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Weedmaps Target Audience
User Segments
Age: 24
Gender: Male
Occupation: Retail Associate
Education: Associate Degree, Business Administration
Age: 27
Gender: Female
Occupation: Software Developer
Education: Bachelor's Degree, Computer Science
Age: 29
Gender: Male
Occupation: Freelance Musician
Education: Associate Degree, Music Performance
Leo the Lifestylist
Goals
- Discover new and exciting cannabis products to enhance social gatherings and personal relaxation
- Find reliable dispensaries with a wide selection and good deals for his budget
- Stay informed about cannabis trends and culture to share with friends and enhance his social standing.
Pain Points
- Difficulty finding specific cannabis strains or products in stock at local dispensaries
- High prices for quality cannabis products making it challenging to afford regularly
- Lack of clear and concise information about product effects and recommended usage for different moods.
Weedmaps Geographic Distribution
Weedmaps' primary market is the US, followed by Canada, reflecting cannabis legalization. Emerging markets like Germany and Australia show potential.
Top Countries
United States
Canada
Germany
Australia
Mexico
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily reside in 1 or 2-person households (53.5%) and largely fall within the medium-income bracket (60%).
Employment Status
Income Distribution
Education Level
Weedmaps Behavior Analysis
Behavior Profile
Device Breakdown
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