Top Marketing Strategies for Weedmaps

Weedmaps User Persona

Name:

Emily Jones

Age :

28

Gender :

Female

Occupation :

Graphic Designer

Industry :

Design

Education :

Bachelor's Degree, Fine Arts

Preferred platforms

GOALS

• Find high-quality cannabis products for her anxiety
• Discover local dispensaries with positive reviews and aesthetically pleasing environments
• Explore different strains and consumption methods to enhance creativity and relaxation.

Frustrations

• Dealing with inconsistent product quality from different dispensaries
• Feeling overwhelmed by the sheer variety of cannabis products available
• Encountering negative stigma associated with cannabis use in professional settings.

Name:

David Chen

Age :

35

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Master's Degree, Computer Science

Preferred platforms

GOALS

• Find a reliable source for cannabis products to manage work-related stress
• Stay informed about the latest advancements in cannabis technology and legalization efforts
• Connect with other cannabis enthusiasts online to share experiences and recommendations.

Frustrations

• Navigating complex regulations and restrictions surrounding cannabis access
• Dealing with long wait times and limited product availability at dispensaries
• Feeling apprehensive about potential legal ramifications or social stigma associated with cannabis use.

Name:

Sarah Williams

Age :

42

Gender :

Female

Occupation :

Nurse

Industry :

Healthcare

Education :

Bachelor's Degree, Nursing

Preferred platforms

GOALS

• Find cannabis-based pain relief alternatives to traditional pharmaceuticals
• Learn about the potential benefits and risks of cannabis for specific medical conditions
• Connect with healthcare professionals who are knowledgeable about medical cannabis.

Frustrations

• Encountering skepticism and misinformation about cannabis from other healthcare providers
• Facing legal barriers and social stigma associated with medical cannabis use
• Finding trustworthy sources of information and support for medical cannabis patients.

Weedmaps Geographic and Demographic Insights

Geographic Insights: The US and Canada dominate the cannabis market, representing a significant user base for Weedmaps. However, there's potential in emerging European markets.

Demographic Insights: Weedmaps' user base skews towards males aged 25-34, reflecting higher cannabis usage within this demographic.

Weedmaps Socio-economic Profile

Household and Income Insights: Weedmaps users are predominantly from 1-2 person households with medium income levels, suggesting a target group with disposable income.

Educational and Employment Insights: The platform appeals to a well-educated user base, primarily employed full-time, aligning with cannabis acceptance among young professionals.

Weedmaps Behavioral Insights

Interest-Based Insights: Users show diverse interests including music, movies, travel, food, technology, health and wellness, and gaming.

Technology and Social Media Usage: Users primarily access Weedmaps through Android and iOS devices. They are active on Youtube, Instagram, Facebook and Reddit.

Weedmaps Top Competitors