Wedgewood Pharmacy's target audience primarily consists of veterinary professionals across various specialties. This includes small animal veterinarians treating pets like dogs and cats, equine veterinarians specializing in horses, and exotic animal veterinarians caring for a wide range of non-traditional pets and zoo animals. Beyond these, they also cater to veterinarians working with livestock, wildlife, and even research animals, given their capacity for diverse compounding needs. They specifically target those who encounter medication challenges that cannot be solved by standard commercial pharmaceuticals, such as the need for specific strengths, dosage forms (e.g., transdermal gels, oral suspensions, chewable treats), or flavors to improve patient compliance. The marketing efforts would likely focus on showcasing their expertise in compounding, the breadth of their formulary, their quality and safety standards, and their customer service, aiming to become the go-to compounding pharmacy for veterinary practices nationwide.