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WhatsApp LLC Target Audience
User Segments
Age: 18
Gender: Female
Occupation: University Student
Education: High School
Age: 20
Gender: Male
Occupation: Part-Time Game Tester
Education: Associate Degree
Age: 22
Gender: Female
Occupation: Social Media Intern
Education: Bachelor's Degree
Aisha Khan
Goals
- To stay connected with friends and family across different countries easily and affordably
- To find relevant and engaging content related to her interests like pop culture and trending news
- To ensure her online communications are private and secure from external intrusion.
Pain Points
- Difficulty managing multiple communication apps for different social circles
- Worries about data privacy and security when sharing personal information online
- Limited access to reliable internet in some locations, impacting communication quality.
WhatsApp LLC Geographic Distribution
WhatsApp boasts a truly global user base, with dominant markets in India and Brazil, highlighting its strong appeal in emerging economies and extensive international reach.
Top Countries
India
Brazil
Indonesia
United States
Mexico
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily come from households of 3-4 people, indicating family use. Income levels are predominantly medium, reflecting WhatsApp's broad accessibility and cost-effectiveness.
Employment Status
Income Distribution
Education Level
WhatsApp LLC Behavior Analysis
Behavior Profile
Device Breakdown
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