AgHires : Market and Competitor Analysis

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agtechlogic.com

AgHires is a job board and recruiting service that specializes in the agricultural sector. They offer various services, including job advertising, candidate sourcing, and executive search. Their primary goal is to connect talented individuals with employers in the agriculture industry.

Company : AgHires

Industry : AgricultureHorticultureFood Production

Major Markets

United States

Canada

Australia

Key Competitors

Indeed

AgCareers.com

ZipRecruiter

AgHires Key Value propositions

Niche Expertise

Targeted Advertising

Streamlined Hiring

Industry Connections

AgHires Latest news

AgHires | Agriculture and Food Jobs | Recruiting Services

Executive Search. Looking for your next highly impactful executive? AgHires Executive Recruiters find and hire for all c-suite level and top leadership roles.

AgHires | LinkedIn

http://www.aghires.com. External link for AgHires. Industry: Staffing and ... Our latest article outlines what ag employers need to know about the recent ...

Such disclosures may be made with or without your consent, and with or without notice. About Cookies. AgHires uses cookies for the protection and convenience of ...

Careers | Work at AgHires | AgHires

Meet AgHires. Welcome to AgHires! We are a leader in recruiting and job advertising for the agriculture, agribusiness, food production, produce, and ...

AgHires SWOT Analysis

Strengths

Specialized platform for agricultural hiringStrong industry connections and reputationOffers a range of services from basic to executive search

Weaknesses

May have a smaller candidate pool compared to general job boardsReliance on the agricultural industry's healthPricing may be less competitive for smaller businesses

Opportunities

Expand into international agricultural marketsDevelop partnerships with agricultural schools and institutionsOffer more specialized training and resources for agricultural professionals

Threats

Competition from general job boards expanding into niche marketsEconomic downturn impacting agricultural industry hiringAutomation potentially reducing demand for certain agricultural roles

Top Marketing Strategies for AgHires

Content Marketing & SEO Optimization

Develop valuable content for both employers and job seekers in the agricultural industry, targeting relevant keywords and search terms to drive organic traffic to the AgHires platform and establish expertise in the niche.

Strategic Partnerships & Integrations

Collaborate with industry associations, agricultural colleges, and other relevant organizations to promote AgHires and reach a wider audience within the target market, leveraging their existing networks and resources.

Targeted Advertising & Social Media Engagement

Run targeted ad campaigns on platforms frequented by agricultural professionals and job seekers, utilizing social media to build brand awareness and engage with potential customers through relevant content and discussions.

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AgHires User Persona

Name:

John Miller

Age :

45

Gender :

Male

Occupation :

Farm Manager

Industry :

Agriculture

Education :

Bachelor's Degree, Agricultural Science

Preferred platforms

GOALS

Increase farm profitability by 10% this year by optimizing crop yields and exploring new revenue streams
Implement sustainable farming practices to reduce the farm's environmental impact and appeal to eco-conscious consumers
Attract and retain skilled workers to address labor shortages and ensure long-term farm success

Frustrations

Struggling to find qualified and reliable farmworkers to fill open positions
Keeping up with fluctuating commodity prices and market demands impacting farm revenue
Managing the farm's online presence and reaching potential customers and employees effectively

Name:

Sarah Chen

Age :

32

Gender :

Female

Occupation :

Human Resources Manager

Industry :

Food Processing

Education :

Master's Degree, Human Resources Management

Preferred platforms

GOALS

Streamline the hiring process and reduce time-to-fill open positions to improve operational efficiency
Implement diversity and inclusion initiatives to attract a wider talent pool and foster a more inclusive workplace
Leverage technology and data analytics to make better hiring decisions and improve the quality of candidates

Frustrations

Facing difficulties finding qualified candidates with specific technical skills required in the food processing industry
Dealing with a high volume of applications and struggling to efficiently screen and identify suitable candidates
Ensuring compliance with labor laws and regulations, especially when recruiting for seasonal or temporary positions

Name:

David Rodriguez

Age :

28

Gender :

Male

Occupation :

Agronomist

Industry :

Agricultural Technology

Education :

Bachelor's Degree, Agronomy

Preferred platforms

GOALS

Find a challenging and rewarding job in the agricultural technology sector that aligns with his passion for sustainable agriculture
Expand his professional network and connect with other agronomists and researchers in the field
Stay updated on the latest advancements in agricultural technology and research to enhance his skills and knowledge

Frustrations

Facing intense competition for job opportunities in the rapidly growing but niche agricultural technology sector
Lack of work-life balance due to demanding fieldwork and research requirements in his previous role
Difficulty finding reliable information and resources on specific agricultural technologies or practices

AgHires Geographic and Demographic Insights

Geographic Insights: AgHires' primary markets are North America, but there's potential in Australia, Brazil, and Germany, reflecting global agricultural activity.

Top Countries

United States
60%
Canada
20%
Australia
7%
Brazil
5%
Germany
4%

Demographic Insights: AgHires sees a larger user base in the 35-54 age group, aligning with experienced professionals. The platform skews slightly towards men, reflecting gender ratios in agriculture.

Age Distribution

Gender Distribution

AgHires Socio-economic Profile

Household and Income Insights: AgHires users typically fall within the 2-4 person household range with diverse income levels, representing a mix of farm families and professionals.

Educational and Employment Insights: Most AgHires users are employed full-time, reflecting the platform's focus on active job seekers. A majority hold University/College degrees, highlighting the need for skilled agricultural workers.

Households Size

Income Distribution

Education Level

Employment Status

AgHires Behavioral Insights

Interest-Based Insights: Users are interested in agriculture, farming technology, sustainability, rural lifestyle, food production, heavy machinery, and livestock.

Technology and Social Media Usage: AgHires users primarily use desktops, followed by Android devices. They favor LinkedIn, Facebook, and YouTube for professional and industry content.

Interests

AgricultureFarming TechnologySustainabilityRural LifestyleFood ProductionHeavy MachineryLivestock

Device Breakdown

Social Media Usage

AgHires Top Competitors

Competitor	Estimated market share	Top domains
Indeed	50%	General Job Board, Wide Industry Coverage, Large Candidate Pool
AgCareers.com	25%	Agriculture Specific, Niche Job Board, Strong Industry Focus
ZipRecruiter	15%	General Job Board, AI-Powered Matching, Fast Application Process

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