Top Marketing Channels

Stratasys

Content Marketing
Examples: Whitepapers, Case Studies, Blog posts
Campaigns: Additive Manufacturing for Aerospace, Medical 3D Printing Solutions, Rapid Prototyping Success Stories

Digital Advertising
Examples: Google Ads, LinkedIn Ads, Industry Website Banners
Campaigns: Accelerate Innovation with Stratasys, Discover Production 3D Printing, Unlock New Design Freedoms

Social Media Marketing
Examples: LinkedIn, YouTube, Facebook
Campaigns: Stratasys #InnovateWith3D, Manufacturing the Future, Customer Spotlight Series

Top Sales Channels

Direct Sales Force
Regional Sales Managers, Account Executives, Inside Sales Reps
On-site Demos & Consultations, Tailored Solution Proposals, Volume Purchase Incentives

Channel Partners/Resellers
Authorized Distributors, Value-Added Resellers, System Integrators
Partner Sales Enablement Program, Joint Marketing Initiatives, Reseller Exclusive Promotions

Trade Shows & Events
Formnext, RAPID + TCT, IMTS
Live Machine Demonstrations, Expert Panel Discussions, Lead Generation & Follow-up

Broad portfolio of 3D printing technologies and materials

Strong global distribution network

Established brand reputation and customer base

Extensive R&D capabilities.

Higher price points for some systems compared to competitors

Slower adoption rate in some industrial sectors

Dependence on specific proprietary technologies

Perceived complexity of some advanced systems.

Growing demand for industrial 3D printing

Expansion into new vertical markets (e.g.

healthcare

automotive)

Development of new high-performance materials

Strategic partnerships and acquisitions.

Intense competition from emerging players and lower-cost alternatives

Rapid technological advancements making older models obsolete

Economic downturns affecting capital equipment purchases

Supply chain disruptions for specialized components.