Top Marketing Strategies for Braintrust

Braintrust User Persona

Name:

Sarah Chen

Age :

32

Gender :

Female

Occupation :

Head of Product

Industry :

Technology

Education :

Master of Business Administration, UC Berkeley

Preferred platforms

GOALS

• Streamline product development by quickly finding and onboarding specialized tech talent for short-term projects
• Improve the efficiency of the hiring process, reducing time spent on screening and interviewing candidates
• Access a global pool of top-tier freelance talent with niche skills to augment her in-house team

Frustrations

• Lengthy hiring processes with traditional agencies consuming valuable time and resources
• Difficulty finding qualified candidates with specific technical skills
• High agency fees cutting into her project budgets

Name:

Mark Johnson

Age :

45

Gender :

Male

Occupation :

CTO

Industry :

Software Development

Education :

Bachelor of Science, Computer Science, Stanford University

Preferred platforms

GOALS

• Build high-performing engineering teams rapidly to meet the demands of a scaling startup
• Reduce hiring costs associated with traditional recruitment agencies and lengthy onboarding processes
• Find experienced freelancers who can seamlessly integrate with his existing team and contribute immediately

Frustrations

• Struggling to fill specialized engineering roles with limited local talent pool
• Wasting time interviewing unqualified candidates from generic job boards
• Facing budget constraints due to high recruitment agency fees

Name:

Emily Davis

Age :

28

Gender :

Female

Occupation :

Marketing Manager

Industry :

Marketing and Advertising

Education :

Bachelor of Arts, Marketing, University of Southern California

Preferred platforms

GOALS

• Scale content marketing efforts by building a reliable network of freelance writers and designers
• Discover and collaborate with creative professionals who understand her brand's target audience and messaging
• Optimize marketing budget by reducing reliance on expensive agencies for short-term projects

Frustrations

• Dealing with inconsistent quality and missed deadlines from freelancers found on generic platforms
• Spending excessive time managing multiple freelancer contracts and payments
• Lacking a streamlined process to source, vet, and onboard freelance talent efficiently

Braintrust Geographic and Demographic Insights

Geographic Insights: Braintrust's primary user base is in the US, accounting for 60% of users, followed by India and the UK. This suggests a strong presence in major tech hubs globally.

Demographic Insights: Braintrust's user base leans towards professionals aged 25-44, with a slightly higher representation of males (60%). This aligns with demographics in tech and leadership roles.

Braintrust Socio-economic Profile

Household and Income Insights: Braintrust users typically belong to households of 2-4 people, indicating professionals or small families. The income distribution skews towards medium to high, reflecting skilled professionals' earnings.

Educational and Employment Insights: Braintrust users are highly educated, with a majority possessing university or postgraduate degrees and engaged in full-time work or business ownership.

Braintrust Behavioral Insights

Interest-Based Insights: Braintrust users show strong interests in technology, business, and freelancing, aligning with the platform's focus on connecting skilled professionals with opportunities.

Technology and Social Media Usage: Braintrust's target audience predominantly uses LinkedIn, indicating a professional online presence. Desktop usage is high, suggesting a work-oriented user base.

Braintrust Top Competitors