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Braintrust is a decentralized, talent marketplace connecting businesses with vetted freelance professionals in various fields. They differentiate themselves through lower fees compared to traditional agencies, AI-powered talent matching, and a user-owned network structure that empowers both companies and freelancers.
Company : Braintrust
Industry : Freelance MarketplaceTalent AcquisitionTechnology
Braintrust Key Value propositions
Braintrust Latest news
Braintrust | The First User-Owned Talent Network
Braintrust connects organizations with top technical talent to complete strategic projects and drive innovation.
Braintrust | LinkedIn
Jan 9, 2022 ... usebraintrust.com. 11 1 Comment · Like Comment ... Listen now for game-changing insights! https ... View all updates, news, and articles. Join ...
Breaking: $100M of BTRST Purchased by Coatue and Tiger Global ...
Dec 9, 2021 ... This news comes after Braintrust established itself as the fastest growing Web3 network over the last 18 months. Since coming out of stealth ...
Job: Sr. Engineering Director - Braintrust
... important deliverables; Foster an inclusive and ... New York or CA is preferred. ... AI Engineer - Website and Database Builds, LLM Modeling, AI News Solution.
Braintrust SWOT Analysis
Strengths
Decentralized, user-owned network modelAI-powered talent matching and job description generationLower fees compared to traditional agencies
Weaknesses
Relatively new entrant in a competitive marketReliance on community trust and participationPotential for platform scalability challenges
Opportunities
Expand into new industries and skill setsDevelop strategic partnerships for wider reachEnhance platform features based on user feedback
Threats
Competition from established freelance platformsEconomic downturn impacting hiring needsRegulatory changes affecting freelance work
Top Marketing Strategies for Braintrust
Braintrust User Persona
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Braintrust Geographic and Demographic Insights
Geographic Insights: Braintrust's primary user base is in the US, accounting for 60% of users, followed by India and the UK. This suggests a strong presence in major tech hubs globally.
United States
60%
India
15%
United Kingdom
10%
Canada
7.5%
Germany
7.5%
Demographic Insights: Braintrust's user base leans towards professionals aged 25-44, with a slightly higher representation of males (60%). This aligns with demographics in tech and leadership roles.
Braintrust Socio-economic Profile
Household and Income Insights: Braintrust users typically belong to households of 2-4 people, indicating professionals or small families. The income distribution skews towards medium to high, reflecting skilled professionals' earnings.
Educational and Employment Insights: Braintrust users are highly educated, with a majority possessing university or postgraduate degrees and engaged in full-time work or business ownership.
Braintrust Behavioral Insights
Interest-Based Insights: Braintrust users show strong interests in technology, business, and freelancing, aligning with the platform's focus on connecting skilled professionals with opportunities.
Technology and Social Media Usage: Braintrust's target audience predominantly uses LinkedIn, indicating a professional online presence. Desktop usage is high, suggesting a work-oriented user base.
Braintrust Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Upwork | 40% | Freelancing, Outsourcing, Project Management |
Fiverr | 30% | Freelance Services, Gig Economy, Creative Industry |
Toptal | 15% | Premium Talent, Software Development, Finance & Consulting |