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Volo Sports Target Audience

User Segments

Age: 26

Gender: Male

Occupation: Software Engineer

Education: Master's Degree, Computer Science

Age: 24

Gender: Female

Occupation: Marketing Coordinator

Education: Bachelor's Degree, Marketing

Age: 28

Gender: Male

Occupation: Financial Analyst

Education: Master's Degree, Finance

Alex Chen

Alex Chen

Age: 26
Gender: Male
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Industry: Technology
Channels: LinkedInInstagramYouTube

Goals

  • To expand my professional and social network within my new city
  • To find engaging and fun ways to stay physically active outside of work
  • To contribute to meaningful community initiatives while pursuing my hobbies.

Pain Points

  • Difficulty in meeting new people organically in a large city
  • Limited time after long work hours for extensive social engagements
  • Finding activities that offer both social interaction and genuine physical challenge.

Volo Sports Geographic Distribution

Volo Sports primarily operates in the USA. While not explicitly stated, their business model suggests potential for expansion into similar Western markets if they decide to go global.

Top Countries

United States flag

United States

100%
Canada flag

Canada

0%
United Kingdom flag

United Kingdom

0%
Australia flag

Australia

0%
Germany flag

Germany

0%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users are primarily individuals or couples, indicating disposable income for recreational pursuits. They represent medium to high income levels.

Employment Status

Income Distribution

Education Level

Volo Sports Behavior Analysis

Behavior Profile

Social Interaction
Physical Activity
Fun
Organized Sports
Community Building
Leisure Activities
Networking
Philanthropy
Health and Wellness
Stress Relief
Teamwork
Exploration (new activities)
Digital Engagement
Online Community
Active Lifestyle
Social Connection
Self-Improvement
Contribution to Society
Brand Loyalty
Event Participation

Device Breakdown

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