Top Marketing Strategies for Vizer

Vizer User Persona

Name:

Mark Johnson

Age :

28

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

• To find an entertaining and informative platform to watch live game streams and connect with other gamers
• To discover new games and stay up-to-date on the latest gaming trends and esports tournaments
• To improve his own gaming skills by learning from experienced players and participating in online communities

Frustrations

• Dealing with lag or buffering issues while watching live streams
• Finding high-quality streams of niche games or tournaments
• Managing multiple subscriptions across different streaming platforms

Name:

Emily Chen

Age :

22

Gender :

Female

Occupation :

College Student

Industry :

Education

Education :

High School Diploma

Preferred platforms

GOALS

• To watch short, engaging gaming clips and live streams from her favorite creators
• To connect with other gamers and join online communities centered around her favorite games
• To discover new games and gaming-related content that aligns with her interests

Frustrations

• Sifting through irrelevant or low-quality content to find what she's looking for
• Dealing with toxicity or harassment in online gaming communities
• Feeling overwhelmed by the sheer volume of content available online

Name:

David Kim

Age :

35

Gender :

Male

Occupation :

Marketing Manager

Industry :

Marketing

Education :

Master's Degree, Business Administration

Preferred platforms

GOALS

• To stay informed about the latest trends in gaming and esports marketing
• To connect with other professionals in the gaming industry and build his professional network
• To identify potential sponsorship opportunities for his company or clients within the gaming space

Frustrations

• Finding reliable data and insights on the gaming market
• Cutting through the noise and identifying authentic voices in the gaming industry
• Keeping up with the rapidly evolving landscape of gaming and esports

Vizer Geographic and Demographic Insights

Geographic Insights: Vizer's target market is globally distributed, with the US and China representing significant portions. Other key markets include South Korea, Germany, and Brazil.

Demographic Insights: Vizer's target audience consists primarily of males aged 18-34. While popular among younger demographics, the platform also attracts older users interested in gaming and esports.

Vizer Socio-economic Profile

Household and Income Insights: Vizer's user base typically falls within the middle-income range and resides in households of 2-4 people, reflecting the platform's appeal to a broad audience.

Educational and Employment Insights: A large percentage of Vizer's target users are Students or employed Full-time, indicating a base with high engagement potential and disposable income.

Vizer Behavioral Insights

Interest-Based Insights: Vizer users are passionate about esports, streaming, gaming, content creation, technology, sports, and music, demonstrating diverse interests within the digital entertainment realm.

Technology and Social Media Usage: Vizer's audience primarily accesses content on YouTube, Instagram, and TikTok. They are active across multiple social media and utilize a mix of desktop, Android, and iOS devices.

Vizer Top Competitors