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Industry Landscape
The online video streaming industry is booming globally, driven by increased internet penetration and demand for on-demand content. While subscription services dominate, free ad-supported video on demand (AVOD) is gaining traction, especially in emerging markets. Competition is intense, leading to content diversification and technological innovation.
Total Assets Under Management (AUM)
Video Streaming Revenue in Brazil
~US$1.73 billion (2024)
(11.12% CAGR)
- Revenue is projected to show an annual growth rate (CAGR 2024-2029) of 6.27%.
- Resulting in a market volume of US$2.35 billion by 2029.
- The number of users is expected to amount to 109.1 million users by 2029.
Total Addressable Market
US$1.73 billion
Market Growth Stage
Pace of Market Growth
Emerging Technologies
AI-driven Content Curation
Advanced AI and machine learning algorithms will personalize content recommendations and enhance content discovery for users.
Decentralized Streaming (Web3)
Blockchain technology could enable more secure and distributed content delivery, potentially reducing reliance on centralized hosting and improving content rights management.
Interactive and Immersive Content
Integration of augmented reality (AR) and virtual reality (VR) will offer new, interactive viewing experiences beyond traditional linear streaming.
Impactful Policy Frameworks
Marco Civil da Internet (Brazilian Civil Rights Framework for the Internet) (2014)
This law establishes principles, guarantees, rights, and duties for the use of the internet in Brazil, including net neutrality, privacy, and data protection.
It outlines the responsibilities of internet application providers regarding user data and content, potentially impacting how Vizer.tv handles user information and content indexing.
Lei Geral de Proteção de Dados (LGPD) (Brazilian General Data Protection Law) (2018)
Similar to GDPR, LGPD regulates the processing of personal data, granting individuals greater control over their information and imposing obligations on data handlers.
Vizer.tv, even as a free service, must comply with LGPD in its collection, storage, and processing of user data, affecting its privacy policy and data management practices.
Brazilian Copyright Law (Lei de Direitos Autorais) (Law No. 9,610/98)
This law governs copyright protection in Brazil, defining rights of authors and limitations thereof, and addressing issues of digital infringement.
While Vizer.tv claims legality by not hosting content, this law could still pose risks regarding deep linking to copyrighted material, potentially leading to legal challenges from content owners.
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