Vizio's target audience is broad, encompassing mainstream consumers in the North American market, particularly the United States and Canada. This includes households of various income levels, from middle-income families looking for a good value to those with slightly higher disposable incomes seeking more advanced features or larger screens. They target individuals who are frequent streamers of online content, sports enthusiasts, movie buffs, and casual viewers alike. The brand appeals to early adopters and technophiles interested in smart home integration, but also to a more general audience looking for user-friendly technology. The presence in major retailers further suggests a focus on the mass consumer market rather than niche high-end segments. The emphasis on sports, movies, and gaming content indicates a strong appeal to entertainment-focused consumers.