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Vizio Inc. Target Audience
Vizio's target audience includes consumers looking for smart TVs, soundbars, and accessories, with varying budgets and feature preferences, as evidenced by their range of product offerings from budget-friendly HD options to high-end Quantum Pro TVs. Additionally, their marketing highlights their free streaming service, WatchFree+, suggesting a focus on value-conscious consumers and cord-cutters.
User Segments
Vizio Inc. Geographic Distribution
Vizio's primary market is North America, with a strong presence in the United States and Canada. They are also expanding into European markets.
Top Countries
United States
Canada
Mexico
United Kingdom
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Vizio targets households of 2-4 people, with a primary focus on middle-income consumers, followed by low and high-income groups.
Employment Status
Income Distribution
Education Level
Vizio Inc. Behavior Analysis
Behavior Profile
Device Breakdown
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