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Visible Target Audience

User Segments

Age: 20

Gender: Female

Occupation: Student (Part-Time Retail)

Education: Associate Degree (in progress)

Age: 23

Gender: Male

Occupation: Part-Time Food Service

Education: High School

Age: 25

Gender: Female

Occupation: Part-Time Education Assistant

Education: Bachelor's Degree

Sarah, The Savvy Student

Sarah, The Savvy Student

Age: 20
Gender: Female
Occupation: Student (Part-Time Retail)
Education: Associate Degree (in progress)
Industry: Retail
Channels: TikTokInstagramYouTube

Goals

  • Save money on monthly bills to allocate more funds towards tuition and living expenses
  • Maintain constant connectivity for online classes, social interactions, and entertainment
  • Find flexible services that adapt to her evolving student schedule and budget constraints.

Pain Points

  • Unexpected overage charges on mobile plans that disrupt her tight budget
  • Slow or unreliable internet access that hinders her ability to complete assignments
  • Long-term contracts that limit her freedom to change plans or providers as her needs change.

Visible Geographic Distribution

Visible primarily targets the US market, with minor international usage likely driven by Global Pass features rather than core market expansion. Its operational focus is clearly domestic.

Top Countries

United States flag

United States

98.5%
Canada flag

Canada

0.5%
Mexico flag

Mexico

0.3%
United Kingdom flag

United Kingdom

0.2%
Australia flag

Australia

0.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Visible appeals to small to medium-sized households, predominantly those in the medium-income bracket, prioritizing value and budget predictability.

Employment Status

Income Distribution

Education Level

Visible Behavior Analysis

Behavior Profile

Online Self-Service
Digital Management
eSIM Activation
Online Shopping
Social Networking
Streaming Services
Tech-Savvy
BYOD
App-Based
Referral Programs
Travel
Smart Devices
Online Community
Instant Gratification
Seamless Transition
YouTube User
Instagram User
TikTok User
Digital Finance
Personal Finance Management

Device Breakdown

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