Top Marketing Strategies for Visible

Visible User Persona

Name:

Emily Jones

Age :

28

Gender :

Female

Occupation :

Marketing Coordinator

Industry :

Marketing and Advertising

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Staying connected with friends and family through social media and video calls without exceeding her data limit
• Finding affordable wireless plans that fit her budget without sacrificing data or network quality
• Discovering new apps and online tools to enhance her productivity and work-life balance

Frustrations

• Experiencing slow data speeds or dropped calls, especially in crowded areas or during peak hours
• Feeling overwhelmed by the number of choices and technical jargon when comparing wireless plans
• Struggling to track her data usage and avoid overage fees or unexpected charges

Name:

David Lee

Age :

35

Gender :

Male

Occupation :

Freelance Graphic Designer

Industry :

Design Services

Education :

Associate's Degree, Graphic Design

Preferred platforms

GOALS

• Having a reliable and fast internet connection for uploading and downloading large design files on the go
• Managing his business expenses effectively and finding cost-effective solutions for his wireless needs
• Staying up-to-date with the latest design trends and connecting with other professionals in the industry

Frustrations

• Dealing with unreliable mobile hotspots or tethering options that hinder his ability to work remotely
• Finding affordable unlimited data plans that meet his business needs without breaking the bank
• Wasting time troubleshooting technical issues with his phone or wireless service instead of focusing on client projects

Name:

Sarah Kim

Age :

22

Gender :

Female

Occupation :

College Student

Industry :

Education

Education :

High School Diploma

Preferred platforms

GOALS

• Staying connected with friends and family across various social media platforms
• Streaming videos and music on the go without worrying about data caps or buffering
• Finding affordable wireless plans that fit within her student budget and offer flexibility

Frustrations

• Experiencing slow data speeds or limited connectivity while on campus or in student housing
• Dealing with restrictive contracts or hidden fees from traditional wireless carriers
• Finding reliable and affordable international roaming options for studying abroad or traveling during breaks

Visible Geographic and Demographic Insights

Geographic Insights: Visible's primary market is the United States, capturing a significant majority of its user base. However, there are emerging opportunities in Canada, Mexico, the UK, and Germany.

Demographic Insights: Visible's target audience consists predominantly of millennials and Gen Z (18-34), with a slight skew towards male users.

Visible Socio-economic Profile

Household and Income Insights: Visible attracts a mix of household sizes, with a larger proportion from 1-2 person households. The income level is primarily middle-income, followed by lower-income demographics.

Educational and Employment Insights: Visible's user base largely comprises employed individuals, students, with the majority having some college or university education.

Visible Behavioral Insights

Interest-Based Insights: Visible users are interested in budget-friendly options, technology, mobile gaming, streaming, online shopping, staying connected through social media and finding good travel deals.

Technology and Social Media Usage: Visible users prefer Android devices, actively use social media platforms like YouTube, Instagram, and Facebook and show a preference for video content.

Visible Top Competitors