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Executive Summary

Industries

Healthcare ServicesDigital HealthCare Management

Major Markets

United States flagUnited States

Vis-À-Vis Health Top Products

Education V2 - Vis-À-Vis Health
Vis-À-Vis Health Partner Program
Vis-À-Vis Health for Patients

Brand Positioning

Vis-À-Vis Health positions itself as a leader in proactive, personalized, and tech-enabled healthcare, dedicated to improving patient outcomes and alleviating healthcare system burdens through comprehensive remote and in-person services.

Customer Sentiments

Customer sentiment is likely positive, driven by the focus on convenience, proactive care, and the reduction of rehospitalizations, addressing key pain points for both patients and healthcare partners.

Vis-À-Vis Health Key Value Propositions

Vis-À-Vis Health offers proactive, personalized, and technology-enabled medical care, significantly improving patient outcomes and reducing rehospitalizations. They achieve this by leveraging remote patient monitoring and comprehensive care coordination to ease the burden on healthcare systems.

Proactive Care
Remote Monitoring
Care Coordination
Reduced Rehospitalizations

Vis-À-Vis Health SWOT Analysis

Strengths

Comprehensive tech-enabled services.

Focus on preemptive care.

Strong patient-centric values.

Weaknesses

No explicit pricing models provided.

Limited national physical presence.

Reliance on technological adoption.

Opportunities

Expand into new states.

Integrate with more healthcare systems.

Address aging population needs.

Threats

Competitive healthcare market.

Data privacy and security concerns.

Changes in healthcare regulations.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Vis-À-Vis Health Target Audience

View Details

Geographic Insights

Vis-À-Vis Health currently operates within the US, with a strong presence in the Northeast and South, planning further national expansion.

Top Countries

United States flag

United States

100% market share

Vis-À-Vis Health Audience Segments

Chronic Care Seekers

55-75 years

Male • Female

New York • New Jersey • Pennsylvania • Florida

Post-Discharge Patients

60-85 years

Male • Female

New York • New Jersey • Pennsylvania • Florida

Hospital Administrators

30-65 years

Male • Female

New York • New Jersey • Pennsylvania • Florida

SNF Directors

45-70 years

Male • Female

New York • New Jersey • Pennsylvania • Florida

Health Tech Innovators

25-55 years

Male • Female

New York • New Jersey • Pennsylvania • Florida

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor Vis-À-Vis Health

Personalized User Onboarding

Tailor the onboarding experience based on the user's role (patient or partner) and their specific needs. For patients, highlight the convenience and proactive care aspects; for partners, emphasize the reduction in rehospitalizations and improved patient outcomes, directly addressing their pain points.

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Product Benefit Reinforcement in Onboarding

Within the onboarding flow, repeatedly showcase the key benefits of Vis-À-Vis Health's services such as improved patient outcomes, reduced hospital readmissions, and convenient access to care. This will ensure users quickly understand the value proposition and are more likely to engage with the platform.

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Leverage User-Generated Content (UGC)

Encourage patients and partner organizations to share their positive experiences with Vis-À-Vis Health through testimonials, case studies, and video interviews. This will build trust and credibility, showcasing the real-world impact of their services on patient care and organizational efficiency.

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