Top Marketing Strategies for Vis-A-Vis Health

Vis-A-Vis Health User Persona

Name:

Sarah Miller

Age :

42

Gender :

Female

Occupation :

Hospital Administrator

Industry :

Healthcare

Education :

Masters, Healthcare Administration

Preferred platforms

GOALS

• Improve patient satisfaction scores by streamlining discharge processes and reducing readmission rates
• Implement innovative healthcare technologies to enhance patient care and operational efficiency within the hospital
• Advocate for policies that support remote patient monitoring and value-based care models

Frustrations

• Dealing with discharge delays due to lack of coordination between hospital staff and post-acute care providers
• Facing resistance from some physicians who are hesitant to adopt new technologies or change their workflows
• Managing the hospital's budget constraints while trying to implement new programs and technologies

Name:

John Davis

Age :

55

Gender :

Male

Occupation :

Director of Nursing

Industry :

Healthcare

Education :

Masters, Nursing

Preferred platforms

GOALS

• Reduce hospital readmissions by implementing effective transitional care management programs for patients with chronic conditions
• Improve communication and care coordination between nurses, physicians, and other members of the care team
• Enhance patient engagement and self-management skills through remote monitoring and telehealth tools

Frustrations

• Struggling to manage a high workload due to staff shortages and increasing patient acuity
• Witnessing patients being readmitted to the hospital shortly after discharge due to inadequate post-acute care
• Feeling overwhelmed by the constantly evolving healthcare landscape and the need to adapt to new technologies and regulations

Name:

Mark Thompson

Age :

38

Gender :

Male

Occupation :

Physician

Industry :

Healthcare

Education :

Doctor of Medicine (MD)

Preferred platforms

GOALS

• Provide high-quality, patient-centered care that leverages technology to improve outcomes and efficiency
• Stay up-to-date on the latest advancements in remote patient monitoring and telehealth to better serve patients
• Successfully manage a panel of patients with complex chronic conditions, improving their quality of life and reducing hospitalizations

Frustrations

• Feeling frustrated by fragmented care coordination and the lack of communication between different healthcare providers
• Spending excessive time on administrative tasks, taking away from time spent with patients
• Encountering difficulties in getting reimbursed for telehealth services and remote patient monitoring due to complex billing codes and regulations

Vis-A-Vis Health Geographic and Demographic Insights

Geographic Insights: Vis-A-Vis Health's primary target market is the United States, capturing a significant majority of users, followed by Canada and the United Kingdom with smaller market shares.

Demographic Insights: Vis-A-Vis Health's target audience consists primarily of individuals aged 55 and above, with a slight skew towards females. This aligns with the higher prevalence of chronic conditions in older demographics.

Vis-A-Vis Health Socio-economic Profile

Household and Income Insights: The target audience spans various household sizes, with a notable concentration in the 2-4 member range. The income distribution leans towards middle-income earners, reflecting the affordability factor in healthcare.

Educational and Employment Insights: A large portion of target users are likely to be retired, aligning with the age distribution. Educationally, most have attained university or college-level education.

Vis-A-Vis Health Behavioral Insights

Interest-Based Insights: Their audience shows a keen interest in healthcare technology, health policy, senior care, and other related fields, indicating a focus on health and technology.

Technology and Social Media Usage: The audience prefers professional platforms like LinkedIn and exhibits moderate engagement on Facebook and Twitter, signifying interest in industry trends.

Vis-A-Vis Health Top Competitors