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Executive Summary

Industries

FinTechBusiness IntelligenceFinancial Analytics

Major Markets

United States flagUnited States
United Kingdom flagUnited Kingdom
Canada flagCanada

Virtua Research Top Products

IAC Market and Competitive Intelligence Solution
Market and Competitive Intelligence Solutions
Financial Benchmarking Solutions

Brand Positioning

Virtua Research positions itself as a specialized financial intelligence platform, empowering public and private companies, particularly in SaaS and Life Sciences, with accurate, customizable data and analytics for strategic financial decision-making and stakeholder value maximization.

Customer Sentiments

Customer sentiment appears positive, as testimonials highlight the platform's ability to reduce time spent on data collection and provide unique insights for executive teams and boards. The focus on addressing specific pain points of financial and executive roles indicates high satisfaction with the value proposition.

Virtua Research Key Value Propositions

Virtua Research provides a single source of truth for detailed GAAP and non-GAAP financial data, enabling precise benchmarking and analytics. Its core value lies in helping companies maximize stakeholder value through effective management of external expectations and competitive financial positioning.

Financial Data Accuracy
Customizable Analytics
Strategic Decision Support
Investor Relations Enhancement

Virtua Research SWOT Analysis

Strengths

Specialized historical data in SaaS and Life Sciences.

Customizable platform with GAAP/non-GAAP data accuracy.

Cloud-based collaboration with robust QA process.

Weaknesses

No explicit pricing information available publicly.

Focus on niche industries might limit broader appeal.

Relies on demos for sales, potentially slowing acquisition.

Opportunities

Expand custom dataset services to new industries.

Develop integrations with common financial software.

Leverage AI/ML for predictive analytics and insights.

Threats

Competitors with broader market presence.

Rapid changes in data privacy regulations.

Economic downturns impacting corporate spending on tools.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Virtua Research Target Audience

View Details

Geographic Insights

The primary market is the United States, followed by the UK and Canada, reflecting a focus on major financial hubs for public and private companies.

Top Countries

United States flag

United States

70% market share

United Kingdom flag

United Kingdom

10% market share

Canada flag

Canada

5% market share

Australia flag

Australia

3% market share

Germany flag

Germany

2% market share

Virtua Research Audience Segments

Investor Relations Professional

30-55 years

Male • Female

Major Financial Hubs • North America • Europe

FP&A Specialist

28-50 years

Male • Female

Global Business Centers • USA • UK

C-Suite Executive

40-65 years

Male • Female

Global Financial Centers • USA • Europe

VC/PE Investment Professional

35-55 years

Male • Female

Silicon Valley • New York • Boston

M&A/Corp Dev Lead

30-50 years

Male • Female

Major Tech Hubs • Global Markets • North America

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

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