United Way of Palm Beach County : Market and Competitor Analysis

Find stats on top websites

www.unitedwayglv.org

vox.com

United Way of Palm Beach County is a non-profit organization dedicated to improving lives in Palm Beach County. They focus on addressing critical community needs such as hunger, education, housing, and health care by funding and partnering with over 110 local programs and initiatives. United Way acts as a community leader, raising funds, mobilizing volunteers, and advocating for systemic change to create a thriving community.

Company : United Way of Palm Beach County

Industry : Non-profitSocial ServicesCommunity Development

Major Markets

United States

Canada

Mexico

Key Competitors

Boys & Girls Clubs of Palm Beach County

The Community Foundation for Palm Beach and Martin Counties

Place of Hope

United Way of Palm Beach County Key Value propositions

Community Impact

Philanthropic Giving

Volunteerism

Advocacy

United Way of Palm Beach County Latest news

United Way of Palm Beach County

Mission: Ensuring that everyone in PBC has access to a quality education, a place to live, financial stability, good medical care, and enough to eat.

TocquevilleIMPACT WINTER 2024

Feb 7, 2024 ... United Way of PBC In the News! Inaugur. In coll even m weeks and un ... [email protected]. Dr. Seth Bernstein, Donna Goldfarb ...

Hunger Assistance - United Way of Palm Beach County

SNAP Toolkit. Contact [email protected] for editable Word documents other Florida counties can use to personalize with their specific information.

EMERGENCY FOOD AND SHELTER PROGRAM

Oct 23, 2023 ... *IMPORTANT NOTICE. This application has been made ... Guidance are available online at www.unitedwaypbc.org under “For Nonprofits”.

United Way of Palm Beach County SWOT Analysis

Strengths

Strong brand recognition and community trust.Extensive network of partners and programs.Experienced leadership and staff.

Weaknesses

Dependence on individual and corporate donations.Competition from other nonprofits for funding.Potential donor fatigue during economic downturns.

Opportunities

Expand digital fundraising and engagement efforts.Develop innovative partnerships with businesses and foundations.Advocate for policy changes that address social determinants of health.

Threats

Economic recession impacting donor contributions.Negative perceptions of nonprofit effectiveness.Changes in government funding priorities.

Top Marketing Strategies for United Way of Palm Beach County

Targeted Digital Marketing Campaigns

Leverage data-driven targeting on social media platforms and search engines to reach potential donors and volunteers in Palm Beach County. This strategy will increase awareness of United Way's mission and drive engagement with their programs and initiatives.

Strategic Partnerships and Community Engagement

Cultivate partnerships with local businesses, corporations, and community organizations to expand reach and create opportunities for joint fundraising and volunteer initiatives. This strategy will strengthen United Way's presence within the community and attract new supporters.

Personalized Donor Journeys and Stewardship

Implement a personalized communication strategy to cultivate meaningful relationships with existing donors and nurture their ongoing support. This strategy will increase donor retention and encourage repeat donations, strengthening United Way's financial stability.

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United Way of Palm Beach County User Persona

Name:

Emily Carter

Age :

32

Gender :

Female

Occupation :

Marketing Manager

Industry :

Technology

Education :

Masters, Business Administration

Preferred platforms

GOALS

Effectively allocate her annual charitable giving budget to make a tangible impact on local education initiatives
Find fulfilling volunteer opportunities that align with her busy schedule and allow her to utilize her professional skills
Stay informed about pressing social issues in Palm Beach County and engage in meaningful conversations online.

Frustrations

Navigating through multiple websites and platforms to find credible information on local nonprofits and their impact
Feeling overwhelmed by the sheer number of social issues and struggling to identify where her contributions would be most effective
Lack of transparency and difficulty in tracking the progress and outcomes of her donations.

Name:

John Miller

Age :

58

Gender :

Male

Occupation :

Retired Business Executive

Industry :

Finance

Education :

Bachelors, Finance

Preferred platforms

GOALS

Maximize the impact of his retirement savings on philanthropic causes he's passionate about, such as poverty alleviation
Mentor young professionals and entrepreneurs in Palm Beach County to foster economic growth
Find engaging volunteer opportunities that leverage his extensive business experience and network to benefit local organizations.

Frustrations

Identifying trustworthy and impactful organizations actively addressing the root causes of poverty in Palm Beach County
Finding meaningful volunteer opportunities that align with his experience level and offer tangible contributions
Staying informed about the latest advancements and challenges within the local nonprofit sector.

Name:

Sophia Garcia

Age :

25

Gender :

Female

Occupation :

Social Media Specialist

Industry :

Marketing & Advertising

Education :

Bachelors, Communications

Preferred platforms

GOALS

Use her social media expertise to amplify the stories and impact of local nonprofits doing impactful work
Find volunteer opportunities that align with her passion for social justice and allow her to connect with like-minded individuals
Encourage her peers to become more civically engaged and contribute to positive change in Palm Beach County.

Frustrations

Cutting through the noise on social media to find and support legitimate organizations actively creating change
Encountering outdated websites and communication methods used by nonprofits, making it difficult to connect and engage
Feeling overwhelmed by the scale of social issues and struggling to identify tangible actions that can make a real difference.

United Way of Palm Beach County Geographic and Demographic Insights

Geographic Insights: United Way of Palm Beach County primarily serves Palm Beach County, Florida, with minimal international reach.

Top Countries

United States
99%
Canada
1%
Mexico
%
United Kingdom
%
Germany
%

Demographic Insights: United Way of Palm Beach County sees higher engagement from females and individuals aged 35-64, reflecting typical donor demographics.

Age Distribution

Gender Distribution

United Way of Palm Beach County Socio-economic Profile

Household and Income Insights: The target audience represents a mix of household sizes, with a higher concentration in the 3-4 person range and a significant portion in the medium to high-income brackets.

Educational and Employment Insights: The target audience is largely employed full-time or retired, with a high proportion having received university or college-level education.

Households Size

Income Distribution

Education Level

Employment Status

United Way of Palm Beach County Behavioral Insights

Interest-Based Insights: Target users show interest in local community matters, social justice, and improving education and healthcare access.

Technology and Social Media Usage: Users prefer Facebook, Instagram, and LinkedIn, accessing content across desktops and mobile devices.

Interests

PhilanthropyVolunteeringCommunity EventsLocal NewsSocial JusticeEducation ReformHealthcare Access

Device Breakdown

Social Media Usage

United Way of Palm Beach County Top Competitors

Competitor	Estimated market share	Top domains
Boys & Girls Clubs of Palm Beach County	30%	Youth Development, Education, After-School Programs
The Community Foundation for Palm Beach and Martin Counties	40%	Grantmaking, Philanthropy, Community Development
Place of Hope	15%	Foster Care, Family Services, Child Welfare

www.unitedwayglv.org

vox.com

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