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VICE targets a millennial and Gen Z audience interested in news, culture, and social commentary, often presented with a raw and unfiltered lens. They are digitally native, consume content across multiple platforms, and appreciate VICE's unique brand of investigative journalism and cultural coverage.
VICE Media Group likely sees the majority of its user base from North America, with the US and Canada holding significant shares. The UK, Australia, and Germany follow, indicating a strong presence in English-speaking and European markets.
United States
Canada
United Kingdom
Australia
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
VICE's audience typically falls within smaller households, reflecting younger demographics. The income distribution leans towards middle-income earners, with a significant portion from lower-income brackets.
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