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VICE Target Audience

User Segments

Age: 21

Gender: Male

Occupation: University Student

Education: Bachelor's Degree (in progress)

Age: 19

Gender: Female

Occupation: Part-Time Retail Assistant

Education: High School Diploma

Age: 22

Gender: Male

Occupation: Associate Degree Student

Education: Associate Degree (in progress)

Alex 'The Activist' Chen

Alex 'The Activist' Chen

Age: 21
Gender: Male
Occupation: University Student
Education: Bachelor's Degree (in progress)
Industry: Digital Media
Channels: InstagramTikTokReddit

Goals

  • To stay informed on global social justice issues and current events
  • To find unique perspectives that challenge mainstream narratives
  • To connect with like-minded individuals and participate in online discussions

Pain Points

  • Lack of authentic and diverse voices in traditional media
  • Information overload and difficulty discerning credible sources
  • Feeling overwhelmed by the scale of global problems

VICE Geographic Distribution

VICE has a strong global reach, with significant presence in North America and Western Europe, catering to a diverse, digitally native audience worldwide.

Top Countries

United States flag

United States

25.5%
United Kingdom flag

United Kingdom

15.2%
Canada flag

Canada

8%
Germany flag

Germany

7%
Australia flag

Australia

6%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are often in smaller households, with a moderate income, aligning with younger demographics and urban living.

Employment Status

Income Distribution

Education Level

VICE Behavior Analysis

Behavior Profile

Socially Conscious
Curious
Digital Content Consumption
Multimedia Engagement
Alternative Topics
Counter-Cultural
Social Media Savvy
Investigative Journalism Interest
Youth Culture Interest
Authentic Storytelling
Community Engagement
Music Festivals
Environmental Activism
Mental Wellness
Pop Culture
Gaming
Visual Content Preference
Mobile Usage
Challenging Norms
Niche Perspectives

Device Breakdown

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