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VICE Media Group Target Audience

VICE targets a millennial and Gen Z audience interested in news, culture, and social commentary, often presented with a raw and unfiltered lens. They are digitally native, consume content across multiple platforms, and appreciate VICE's unique brand of investigative journalism and cultural coverage.

User Segments

VICE Media Group Geographic Distribution

VICE Media Group likely sees the majority of its user base from North America, with the US and Canada holding significant shares. The UK, Australia, and Germany follow, indicating a strong presence in English-speaking and European markets.

Top Countries

United States flag

United States

45.2%
Canada flag

Canada

10.7%
United Kingdom flag

United Kingdom

8.9%
Australia flag

Australia

5.6%
Germany flag

Germany

4.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

VICE's audience typically falls within smaller households, reflecting younger demographics. The income distribution leans towards middle-income earners, with a significant portion from lower-income brackets.

Employment Status

Income Distribution

Education Level

VICE Media Group Behavior Analysis

Behavior Profile

Device Breakdown

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