Find stats on top websites
Business and Product Insights
Product Portfolio
VICE Digital Membership
Vice Video Streaming Service
VICE Key Value Propositions
VICE's key value proposition lies in providing unique, often provocative, and investigative journalism that explores counter-cultural narratives and underreported social issues. It serves as a go-to source for young adults seeking authentic perspectives on culture, news, and lifestyle beyond mainstream media.
VICE Brand Positioning
VICE positions itself as a definitive guide to alternative youth culture, offering provocative and in-depth content on social issues, entertainment, and lifestyle topics from a unique, often counter-cultural, perspective for a global, digitally-native audience.
Top Competitors
BuzzFeed News
The Fader
Refinery29
Customer Sentiments
Customer sentiment appears to be generally positive among its target demographic, who value its authentic, non-mainstream content and its focus on often-overlooked topics. The re-launch of the magazine and the emphasis on memberships suggest a loyal segment seeking deeper engagement.
Actionable Insights
To enhance its brand, VICE should focus on expanding subscription models and leveraging its niche content for targeted partnerships that align with its core values.
Products and Features
VICE Digital Membership - Product Description
The VICE Digital Membership offers exclusive access to the best of VICE's content, including films and articles, emphasizing a new era of unique and unconventional reportage. It provides a curated selection of deep-dive journalism and multimedia storytelling, catering to an audience interested in diverse and often edgy perspectives on current events and culture. The membership appears to be a premium offering, designed to deliver high-quality, in-depth content that goes beyond what is freely available, positioning VICE as a primary source for 'weird and wonderful' insights in a complex world.
Pros
- Subscribers gain exclusive access to a wealth of unique films and articles not available to the general public, providing a deeper dive into VICE's distinctive journalistic style
- The membership promises a 'new golden era' of reportage, suggesting a commitment to high-quality, engaging, and thought-provoking content
- It caters to an audience looking for alternative perspectives and in-depth coverage beyond mainstream media.
Cons
- The description lacks specific details about the types of exclusive content, frequency of new releases, or additional member benefits, making it difficult to assess the full value proposition
- Without a clear price point or tiered options, potential subscribers might be hesitant to commit
- The broad description of 'weird and wonderful reportage' might not appeal to all audiences, potentially limiting its reach.
Alternatives
- Competitors include other digital journalism platforms offering exclusive content, such as The New York Times Digital Subscription or The Washington Post Digital Access, which provide in-depth news and analysis
- Niche digital media outlets focusing on culture, politics, or investigative journalism, like The Intercept or ProPublica, also serve as alternatives for audiences seeking specialized content
- Streaming services like Netflix or Hulu, while not direct journalistic competitors, offer exclusive documentary films and series that might appeal to the same audience interested in unique visual storytelling.
Company Updates
Latest Events at VICE
VICE is the definitive guide to enlightening information
News · Man Elopes With His Son's Fiancée After Stealing the Family Jewels. 6 hours ago. By Ashley Fike · Man Escapes Prison by Hiding in Released Cellmate's ...
View sourceFriends, I want to give you an important update. Last Thursday, Vice ...
Apr 30, 2018 ... ... called Randy Bryce a "Deadbeat Dad." We did no such thing. We ... https://news.vice.com/en_us. news.vice.com. VICE News. 7 yrs. 1. Debbie ...
View sourceNews - VICE
Investigations · Justice · Extremism · Gender · Drugs · Politics · Latest · One email. One story. Every week. Sign up for the Vice newsletter.
View sourceVice Media - Wikipedia
Vice Media encompasses four main business areas: Vice Studios Group (film and TV production); Vice TV (a joint venture with A&E Networks, also known as ...
View sourceTransform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
