Vetted Biz : Market and Competitor Analysis

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Vetted Biz is a platform that provides data and insights to support decision-making within the franchise industry. They offer a range of tools, resources, and a comprehensive database of franchise opportunities, aiming to connect franchise buyers, sellers, and investors. Their services include market analysis, franchise comparison tools, financial resources, and educational content for franchise stakeholders.

Company : Vetted Biz

Industry : FranchisingBusiness OpportunitiesInvestment

Major Markets

United States

Canada

United Kingdom

Key Competitors

Franchise Gator

Entrepreneur Franchise Zone

Franchise Direct

Vetted Biz Key Value propositions

Franchise Discovery

Data & Insights

Financial Resources

Risk Mitigation

Vetted Biz Latest news

Vetted Biz: 7000+ Franchise Opportunities (Unbiased Data)

Compare franchises by reviewing the most important metrics side-by-side ... “Vetted Biz is an excellent resource for researching franchise data, news, and ...

Vetted Biz (www.vettedbiz.com) | LinkedIn

https://vettedbiz.com. External link for Vetted ... latest video and podcast cover all the essentials! Watch ... Exciting news from Vetted Biz! Kickstart ...

Franchise Business News & Analysis

Top 10 from Vetted Biz. 01. Tyler Morris ○ 26 Jul 2022 ○ 13 min read. What Is Shaq's Net Worth? (2024) · Franchise Industry. 02. Parth Parth ○ 21 Jun 2022 ○ ...

Michael Ian Reeder CPA on LinkedIn ...

Nov 11, 2022 ... ... https://www.linkedin.com/company/swartz ... vettedbiz.com/ LinkedIn: https://www ... important for emerging businesses: navigating the complex ...

Vetted Biz SWOT Analysis

Strengths

Comprehensive franchise databaseData-driven insights and toolsFocus on financial resources and support

Weaknesses

Reliance on subscription modelPotential competition from established playersDependence on accuracy of franchise data

Opportunities

Expand into international franchise marketsDevelop AI-powered matchmaking toolsOffer specialized services for emerging franchise sectors

Threats

Economic downturn impacting franchise investmentsIncreased regulatory scrutiny of the franchise industryNegative publicity surrounding franchise models

Top Marketing Strategies for Vetted Biz

Personalized User Onboarding

This strategy helps new users quickly understand the value of Vetted Biz by providing a personalized walkthrough of the platform's features and resources. This increases user engagement and retention by making it easier for users to find what they need and achieve their franchise goals.

Interactive ROI Calculator

This tool helps users see the potential financial benefits of using Vetted Biz, making it easier for them to justify the cost of a subscription. This leads to higher conversion rates and increased customer satisfaction by demonstrating the value proposition clearly and directly.

In-depth Buyer's Guide Creation

Providing valuable and comprehensive content like a buyer's guide positions Vetted Biz as a trusted authority in the franchise industry. This attracts new users looking for guidance and increases trust in the platform, ultimately driving conversions and brand loyalty.

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Vetted Biz User Persona

Name:

Mark Williams

Age :

35

Gender :

Male

Occupation :

Marketing Manager

Industry :

Consumer Goods

Education :

MBA, Marketing

Preferred platforms

GOALS

Seeking a proven franchise opportunity with strong brand recognition and established operational systems to minimize risk and leverage existing infrastructure
Aims to transition from employee to business owner within the next 2 years, seeking financial independence and greater control over his career trajectory
Wants to invest in a franchise with a strong online presence and digital marketing capabilities to attract a wider customer base and maximize ROI.

Frustrations

Frustrated with corporate bureaucracy and limited growth potential in his current role
Concerned about the financial risks associated with starting a business from scratch
Finding it time-consuming to research and vet franchise opportunities while juggling work and family commitments.

Name:

Sarah Jones

Age :

42

Gender :

Female

Occupation :

Financial Advisor

Industry :

Financial Services

Education :

Bachelor of Science, Finance

Preferred platforms

GOALS

Wants to diversify her investment portfolio by investing in a stable and profitable franchise opportunity with potential for long-term growth and passive income
Looking for a franchise that aligns with her values, potentially in a community-oriented or socially responsible sector
Aims to leverage her financial expertise and network to guide her investment decisions and ensure a successful franchise acquisition.

Frustrations

Finding it challenging to identify franchise opportunities that meet her specific investment criteria and risk tolerance
Concerned about the lack of transparency and reliable information in the franchise industry
Skeptical of overly optimistic franchise sales pitches and seeks unbiased data-driven insights.

Name:

David Chen

Age :

28

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Master of Science, Computer Science

Preferred platforms

GOALS

Aspires to leave his tech job and become his own boss by investing in a tech-enabled franchise with potential for innovation and scalability
Wants to leverage his technical skills and understanding of digital platforms to gain a competitive edge in the franchise market
Seeks a franchise opportunity with a strong support system and training programs to guide him through the initial stages of business ownership.

Frustrations

Overwhelmed by the sheer number of franchise opportunities available and struggles to filter through irrelevant options
Finds it difficult to evaluate the technological infrastructure and digital capabilities of different franchises
Concerned about the lack of work-life balance and demanding workload associated with running a business, especially in the early stages.

Vetted Biz Geographic and Demographic Insights

Geographic Insights: Vetted Biz's primary market is the United States, capturing 90% of users. Canada follows with 5%, while other countries show marginal interest.

Top Countries

United States
90%
Canada
5%
United Kingdom
2%
Australia
1.5%
India
1.5%

Demographic Insights: Vetted Biz's target audience is primarily males aged 35-44. While other age groups show interest, the platform attracts those in prime career-shifting years.

Age Distribution

Gender Distribution

Vetted Biz Socio-economic Profile

Household and Income Insights: Vetted Biz users typically fall within middle-income brackets and households of 2-4 people, indicating a focus on financially stable individuals and families.

Educational and Employment Insights: The majority of Vetted Biz users are employed full-time or are business owners with university-level education, reflecting an audience seeking career transitions or investment.

Households Size

Income Distribution

Education Level

Employment Status

Vetted Biz Behavioral Insights

Interest-Based Insights: Vetted Biz's audience is interested in business news, investments, entrepreneurship, franchising, marketing, finance, and technology.

Technology and Social Media Usage: Users favor LinkedIn, YouTube, and Facebook, primarily accessing the platform through desktops, suggesting a professional and research-oriented approach.

Interests

business newsinvestmentsentrepreneurshipfranchisingmarketingfinancetechnology

Device Breakdown

Social Media Usage

Vetted Biz Top Competitors

Competitor	Estimated market share	Top domains
Franchise Gator	30%	Franchise Discovery, Franchise Information, Franchise Leads
Entrepreneur Franchise Zone	25%	Franchise Rankings, Industry Insights, Franchise Resources
Franchise Direct	15%	International Franchises, Franchise Directory, Franchise News

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